Mr. Mrityunjay Ojha

4 Mins to Read

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Broken links are hyperlinks on websites that no longer work or lead to the intended destination. They are often encountered as error messages such as “404 Not Found” or “Page Not Found.” These broken links can frustrate website visitors and negatively impact user experience. They can occur for various reasons, including changes to website structure, deleted or moved pages, incorrect URL entries, or external websites being taken down.


Some common causes include:


Linking to external websites that have been removed or relocated: Websites frequently undergo changes, and pages or entire websites can be deleted or moved. If you have linked to a page that no longer exists, it will result in a broken link.


Changes in the URL structure of your website: When you modify the URL structure of your website, it can lead to broken links if the old URLs are not properly redirected to the new ones.


Typos or errors in manually entered URLs: Mistakes happen, and even a minor typo when entering a URL can result in a broken link.


Impact of Broken Links


Poor User Experience: When users encounter broken links, it disrupts their browsing experience and may lead to frustration. They may leave the website altogether, reducing engagement and potentially causing them to seek information elsewhere.


Negative SEO Impact: Search engines like Google consider broken links as a signal of poor website quality. A website containing numerous broken links may harm its search engine rankings. Search engines aim to deliver relevant and reliable content to users, so they prioritize websites with a healthy link structure.


Lost Opportunities: Broken links hinder effective navigation within a website. Visitors who encounter broken links may miss out on valuable information or fail to complete desired actions, such as purchasing, subscribing to a newsletter, or sharing content on social media. Consequently, the website owner misses potential conversions, engagement, and traffic.


Loss of credibility and trust: Broken links can give the impression that your website is outdated or not properly maintained. It may affect your user’s trust in your website and prevent them from returning.

How to Fix Broken Links?

Regularly Monitor and Detect Broken Links: To identify broken links on your website, you can use various tools like Google Search Console, broken link checkers, or website auditing software. These tools scan your website and provide a report of broken links, allowing you to pinpoint the problematic URLs.


Update or Replace Broken Links: Once you’ve identified broken links, it’s crucial to take action promptly. For broken internal links, you can update them by fixing the URL or redirecting them to the correct page. If the broken link points to an external website, you can search for an alternative source and replace the broken link with a working one.


Implement Proper Redirection: When a page on your website is permanently moved or deleted, it’s essential to set up 301 redirects. A 301 redirect automatically sends visitors and search engines to a new, relevant page, preserving SEO value and user experience. This way, users won’t encounter broken links, and search engines can update their indexes accordingly.


Customize Error Pages: When visitors come across broken links, displaying a generic error page can be disappointing. Instead, consider creating a custom error page that guides users back to your website’s main navigation or offers alternative content suggestions. This approach helps retain users and mitigate the negative impact of broken links.


Maintain a Consistent Link Check Routine: Broken links can occur over time, especially as websites evolve and external content changes. Implementing a regular link check routine, such as a monthly or quarterly audit, can help proactively identify and fix broken links before they become significant issues.


In conclusion, broken links can be detrimental to the user experience, SEO, and overall website performance. Regularly monitoring and fixing broken links is crucial for maintaining a high-quality website. By following the strategies mentioned above, you can ensure that your website provides seamless navigation, preserves SEO value, and delivers a positive experience to visitors.

Mr. Mrityunjay Ojha

6 Mins to Read

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Whenever someone mentions ‘Digital Marketing’, the buzzword that often pops up is SEO. However, Search Engine Optimization is much more than just a buzzword. It is an integral part of a successful digital marketing strategy.


Having a website is not enough. You can’t sit around and wait for people to stumble upon it in the massive field of the internet. You need to put in the work to make people see it. That is where SEO comes into the picture. 


When used strategically, SEO can benefit your business, including increased traffic and more qualified leads. SEO, at its core, has the potential to generate more organic attention for your business. 


But what is SEO? And, How can it help boost your business? 


How does SEO work?

Search engine optimization (SEO) comprises several strategies, actions and best practices. SEO aims to improve your website’s ranking in search engines — that’s why it’s called “search engine optimization” (SEO).


SEO is divided into two categories: on-page (or on-page SEO) and off-page (or off-page SEO).

On-page SEO is all you can do to improve your rankings on your site. This includes things like site size, keywords, header text etc.


Off-page SEO is something you do on other websites that affects the rankings. This usually only applies to ties.


Optimizing your website for higher rankings in search engines requires time, SEO knowledge and effective implementation of the on-and-off-page SEO factors. If the combined power of your site, or the SEO on an individual page, is greater than any other, then you’ll rank # 1 for a specific query.


7 benefits of SEO for your business


Boost credibility 

A website at the top of the search engine results page (SERP) is generally seen as authoritative and reliable by search engines. This, in turn, increases the trustworthiness of your company.

Take the time to improve and add content to your website, improve your site speed, and research keywords to increase your SERP ranking.


Drives Traffic to Your Website

Establishing a business isn’t easy, and one of the primary goals of your promotional or marketing strategy is to increase your online presence and awareness. With billions of people online every day, building a website is essential to building your company’s online presence.

SEO can help you accomplish this goal and drive traffic to your website. SEO helps your website stand out from the crowd and makes it easy for people to discover you. SEO increases your site’s awareness level, encouraging people to click through to you.


Generates Cost-Effective leads

Search Engine Optimization (SEO) is also known as inbound marketing because it’s a form of marketing that’s more cost-effective than cold calling or sending out unwanted emails or ads. When you use SEO strategically, you’ll be able to get to the front of the queue before people even know they’re looking for what you’re selling. They’ve searched for the keywords associated with your posts or listings, and they’ve landed on your site. As a result, they’re ripe and ready to convert.


Maximize PPC campaigns

SEO and PPC go hand in hand. PPC gets your site to the top of the paid search results, and SEO does the same organically.


Having both of these results at the top of your search engine results page increases your brand’s credibility. It also shows that you must spend more on advertising to reach the top.

You can use SEO to get the most out of your PPC campaigns. For example, a high-ranking page may perform even better if you include it in your PPC advertising campaign, especially if your keyword has a low CPC.


Increases Brand Awareness 

If you want to be recognized as a leader in your industry and as a solution relevant to your audience, an SEO strategy is a great way to do it.


With over 1.8 billion websites, how can you ensure the public recognizes your brand?

Getting to the first page of Google will increase your visibility and authority. You should see increased clicks once you have optimized your content according to search terms. This will continue to increase your engagement levels and trustworthiness. Your SEO strategy’s momentum will start a chain reaction leading to increased brand awareness.


Builds trust

Even with a well-thought-out SEO plan, building customer confidence in your brand takes time. Invest in high-quality content for your audience to become a reliable source of news and information. This will change the way consumers perceive your business, which in turn will improve your ranking.


Produces Long-lasting Results

Many businesses don’t succeed in their SEO efforts because they get impatient waiting for results. They give up and move on to another campaign.



It’s important to remember that SEO doesn’t happen overnight. Unlike other marketing strategies, you’ll see results in a matter of days. SEO is a slow and steady process.

Once you’ve gained traction, your online visibility and presence can last months and years. The more time and effort you put into SEO, the better the results will be.

Are you doing your SEO wrong? Learn how the right SEO can build credibility, increase organic traffic, improve visibility, and convert more leads. Contact us today to experience the Best SEO Services in town.

Mr. Mrityunjay Ojha

7 Mins to Read

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In today’s digital age, a strong online reputation is crucial for the success of any business. With the rise of social media and online platforms, information spreads rapidly, and a single negative review or comment can significantly impact a brand’s image. This is where Online Reputation Management (ORM) comes into play. 


In this blog post, we will explore what ORM is, its importance in business, steps for effective ORM, the benefits of using online reputation management tools, and how to manage your brand’s online reputation.


What is ORM?

ORM, or Online Reputation Management, refers to shaping and controlling an individual or organization’s online image. It involves monitoring, influencing, and mitigating negative content and conversations about a brand, thereby maintaining a positive online reputation. ORM encompasses various strategies and techniques, including monitoring social media platforms, review sites, and search engine results.


Importance of ORM in Business

Trust and Credibility: A positive online reputation establishes customer trust and credibility. Consumers are likely to choose a brand with a strong reputation and positive reviews.


Customer Acquisition and Retention: A negative online reputation can deter potential customers, resulting in lost business opportunities. In contrast, a positive reputation can attract new customers and encourage recurring purchases.


Brand Perception: Online reputation directly influences how the public perceives your brand. A negative reputation can tarnish your brand’s image and affect consumer perception of your products or services.


Crisis Management: In times of crisis or negative publicity, ORM helps businesses control the narrative and minimize potential damage. It allows you to address concerns promptly, provide accurate information, and demonstrate transparency.


How Online Reputation Management Works?

Online Monitoring: ORM begins with diligent monitoring of online mentions, reviews, and discussions about a business across multiple platforms. This includes social media platforms, review websites, news articles, forums, and blogs. Advanced tools and software are used to track and analyze these online conversations in real time.


Negative Content Mitigation: When negative content surfaces, ORM professionals develop strategies to mitigate its impact. This can involve addressing customer concerns, responding promptly to negative reviews or comments, and actively engaging with customers to resolve issues. By demonstrating a proactive approach, businesses can minimize the potential damage caused by negative publicity.


Content Creation and Optimization: ORM focuses on creating and promoting positive content about a business to enhance its online reputation. This includes developing engaging website content, publishing informative blog posts, and sharing valuable social media updates. Additionally, search engine optimization (SEO) techniques are employed to ensure that positive content ranks higher in search engine results, pushing down negative content.


Review Management: Online reviews hold significant weight in shaping public perception. ORM involves managing and responding to customer reviews across various platforms. Positive reviews are acknowledged and appreciated, while negative reviews are addressed professionally and resolved. Encouraging satisfied customers to leave reviews can also help boost a business’s reputation.


Benefits of Online Reputation Management

Implementing a robust online reputation management strategy offers numerous benefits for businesses. Here are a few key advantages:


Increased Trust and Credibility: A positive online reputation helps establish trust and credibility with customers, partners, and stakeholders. It creates a favorable perception of the business, making it more likely for customers to choose its products or services.


Competitive Advantage: A strong online reputation can differentiate a business from its competitors in today’s competitive market. Positive reviews, ratings, and testimonials can sway potential customers to choose one business over another.


Better Customer Relationships: ORM allows businesses to actively engage with their customers, addressing their concerns and resolving issues promptly. This fosters better customer relationships and increases customer loyalty.


Crisis Management: In a PR crisis or negative publicity, having an established ORM strategy can help businesses effectively manage the situation. Swift action and transparent communication can help minimize the impact of negative incidents on a business’s reputation.


The Importance of ORM in Businesses

Trust and Credibility: A strong online reputation helps businesses establish trust and credibility with their target audience. Positive reviews and testimonials from satisfied customers can significantly influence potential customers’ decision-making process.


Brand Image and Perception: How a brand is perceived online greatly affects its image. ORM allows businesses to control and shape this perception by promptly addressing negative reviews and feedback, highlighting positive customer experiences, and engaging in proactive reputation-building activities.


Customer Acquisition and Retention: A positive online reputation attracts new customers and encourages repeat business. Customers are more likely to choose a brand with a good reputation as they perceive it as a safer and more reliable choice.


Crisis Management: ORM plays a vital role in mitigating the impact of potential crises. By actively monitoring and responding to negative feedback or misinformation, businesses can prevent a crisis from escalating and protect their reputation.


Effective Online Reputation Management Strategies

Monitor Online Conversations: Utilize monitoring tools and services to keep track of online mentions, reviews, and social media conversations related to your brand. This allows you to address any negative sentiment or issues that arise promptly.


Engage with Your Audience: Actively engage with customers on social media platforms, review websites, and other online channels. Respond to both positive and negative feedback professionally and empathetically, showing that you value your customers’ opinions.


Provide Exceptional Customer Service: Delivering outstanding customer service is crucial for maintaining a positive reputation. Ensure your customer service team is well-trained and responsive, promptly and effectively addressing customer concerns.


Encourage and Manage Online Reviews: Actively encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or industry-specific review websites. Address negative reviews by offering solutions or explanations, demonstrating your commitment to resolving issues.


Create and Share Positive Content: Regularly create high-quality content showcasing your brand’s values, expertise, and positive customer experiences. This helps to establish a positive online presence and push down negative search results.


Monitor and Address Fake News or Misinformation: In the era of fake news, monitoring and addressing any false information that could harm your brand’s reputation is essential. Respond promptly with accurate information and consider legal action if necessary.



In today’s digitally connected world, online reputation management has become an indispensable part of running a successful business. A positive online reputation builds trust, enhances brand image, and contributes to customer acquisition and retention. 


Businesses can safeguard their reputation and thrive in the competitive digital landscape by implementing effective ORM strategies, such as monitoring online conversations, engaging with the audience, providing exceptional customer service, and managing online reviews. Remember, a strong online reputation is an investment in long-term success.

Mr. Mrityunjay Ojha

5 Mins to Read

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If you’ve been reading up on web push notifications lately, you know businesses are jumping on this type of marketing to get their users’ attention. It’s no surprise since almost 80% of desktop and 50% of mobile web traffic now support web push notifications.

So, it’s no surprise that web push notifications are getting a lot of attention. But, like any marketing tactic, if you’re not getting people to click, it’s probably not working. If you’re having trouble getting people to click on your notifications or just looking for ways to improve your click-through rate, here are some tips to help.

Ways to Increase Your Push Notification CTR

Opt-in Choice

Push notifications have an average of 90% open rate, which can help boost conversions for your website. To make it work, you must give your visitors the option to opt-in at the start. This is important because if they click on a message and don’t find it useful, they’ll be more likely to opt out later.



Personalization can have a significant impact on your open rate and click-through rate. Incorporate humor or emojis to make your customers feel like they are receiving a message from a trusted friend (if this makes sense in the context of the message). When the context is appropriate, your target audience will be more attentive and more likely to respond to your notification messages.


Flash Sales

Flash sales messages are a great way to get people to buy right away. They create a sense of urgency and excitement in users, which leads to a higher click-through rate. Send out push notifications with time-sensitive offers that get people to make a purchase right away. Plus, you can add discounts and cashback to make it even more effective.


Cart Abandonment Notifications

Did you know that over 75% of e-commerce carts never see a thank you page? On average, cart abandonment leads to $4 trillion in lost revenue every year.


Why do people abandon their carts? There are many reasons why people abandon their carts, but the most common one is because they don’t know where their cart is. Remind them about their cart status via a push notification for your website.


Use push messaging to create a sense of urgency and encourage them to return and complete their purchase process as soon as possible.


Urgency is one of the most powerful motivators for push notification CTR. When they receive a push notification that shows the urgency, they’ll click on it to see what they missed out on. This will boost your Push Notification CTR.


Product Back in Stock

On many eCommerce platforms like Amazon, when a user is on the purchasing page, and the product is unavailable, a push notification is displayed indicating that Amazon will notify the user when the product is available again. This provides the user with a sense of trust and dependability, while also providing them with a sense of ease and satisfaction.


Occasion-based Notifications

People usually like to spend more generously on presents for their loved ones around the holidays. For any e-commerce business, this is the perfect time to encourage users to update their wardrobes with web push notifications to enjoy all the new season arrivals.


Get your users to update their wardrobes and attract them with promotions and discounts. Use the following alerts:

  • Celebrating birthdays/anniversaries
  • End-of-season sale
  • Summer/Winter collection alert
  • Discount on daily use & other products
  • Offers on daily use & other products



When something is limited, everyone wants a piece of it. Make your push notification feel like it’s limited. The subscriber won’t want to miss something so valuable, and they’ll click your notification. Not only will this boost your push notification CTR, but it’ll also boost conversion.



Nowadays, it’s hard to think of a chat conversation that doesn’t include emojis. People have gotten used to them, and sometimes messages that don’t have emojis are seen as negative. So, why not incorporate these habits into your ads?

Emojis are a great way to add good vibes to your message. Not only that but with the vivid detail, users will be more likely to click on your ad.


In conclusion, Push notifications are a powerful way to engage your customers and boost sales. But they won’t work if you don’t have a well-thought-out plan. By following the tips and best practices outlined in this blog, you can improve your push notification CTR and drive more traffic and revenue to your website or app.

Remember to segment your audience, personalize your messages, use clear and compelling CTAs, and continuously analyze and optimize your campaigns for maximum effectiveness.


With these strategies in place, you can take your push notification campaigns to the next level and achieve your business goals.

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