Search Engine Optimization Executive

• Graduation or Post graduation in any field.
• 1 to 3 year of experience in SEO and experience with Google Analytics.
• Excellent knowledge of SEO practices and Familiarity with google analytics and other analytic tools.
• Excellent written, verbal, and analytical skills.
• Great customer service and interpersonal skills.
• Ability to follow specifications.

Roles and responsibilities-

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Research SEO keywords to use throughout the company’s website and marketing materials.
• Create genuine backlinks and improve domain authority score.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.