Is Facebook Organic Reach dead

In recent times, a new tittle-tattle is going popular in the virtual world. One of the top players of social media, Facebook is all set towards changing the organic reach in Facebook.

Having a healthy presence on social media has become so vital that people are putting every bit of their efforts to grow their audience reach. But without having a plan and strategy, we might end our attendance on the big platforms.

Let’s discuss a clear image of the road ahead. At the end, I’ll share some insightful tips to stand out from the bustling town.

ORGANIC REACH IN FACEBOOK

Facebook Organic Reach is the measurement of the number of people who can find your contents for free i.e., without any paid distribution. It is quite similar to organic ranking on search engines, although, in Facebook, it’s done based on post frequency, popularity, and many other factors.

Seeing the status quo of Facebook, it will be logical to expect some great changes in organic reach from this huge community.

So, what’s that one thing which fuels these online marketing machines? Traffic. You cannot make a headway without it in this digital world. Great content alone is not enough to grow your business here.

Users will have more direct influence over what they see in 2020, which will have significant implications on the organic reach in Facebook.

WHY FACEBOOK ORANIC REACH IS DECLINING?

If we look at the stats, the organic reach in Facebook is consistently decreasing. As of 2019, the average organic reach on Facebook has dropped by 2.2%, which should at least touch the 5.5% margin.

With some noticeable changes by Facebook, the procedure of organic Facebook marketing is also remodelling. Due to these modifications, Facebook limits organic reach on the platform. But is Facebook organic reach dead?

The unhappy marketers quote may frustrations like:

• • Facebook is impelling paid advertising over organic posts to dig into advertising dollars.
  • Facebook has provisioned that more the fans you own, less reach you’ll get.
  • The new algorithm for news feed penalizes the legitimate marketers which makes the organic reach unfeasible.

While there’s no shortcut to proliferate your organic reach in Facebook magically, there are certain ways to through which we can stop its decline.

HOW TO INCREASE ORGANIC REACH ON FACEBOOK

• • • THE PERFECT TIME

      Once you have created some impressive content, Facebook itself will promote your posts. But the question is, when to post to get the maximum attention of the audience. Knowing the most active hours of the platform will help you to post your content accordingly.

      Some studies have shown that sharing your posts at different times affects the digits of shares, likes, and the overall user engagement statistics.

      To help you with this, you can start posting one or two posts each day. If your post timing is perfect, there are more chances that your followers will actually see your posts. This approach also alleviates the need to filter the content and select your strongest post.

      For an instance, Fridays are more suitable to post upbeat or funny content as people are happier due to upcoming weekends and your posts might increase their ‘happiness index’. Posts at 3pm are likely to get you the greatest number of clicks, whereas 1pm users will share your posts more

      Facebook can be the best partner for your business, only if you know the trick of perfect timing and when to post.

    • FOCUS ON QUALITY THAN QUANTITY

      People often have a misconception about the post volumes. More the number, better are the chances of good organic reach in Facebook. But the reality is a bit different.

      Too much content may result in fatigue in users. Frequent unnecessary contents are likely to bore your followers, resulting them to unfollow your page.

      The only and ideal way to know ‘quality’, is to generate some, then test it and after that make changes to optimize it. Opt quality contents over enormous quantities of posts.

      You have to understand the changing trends of Facebook where the emphasis is more on quality than quantity.

    • CURATING THE CONTENTS

      Curating the contents might be a little tricky. Content curation is the process of filtering fascinating content across the web to find the best articles, news and videos and sharing them on your social media.

      So, it’s a great idea to share curated content along with your created content. Recent studies have shown that curating can solve several common issues which every marketer faces.

      The only and ideal way to know ‘quality’, is to generate some, then test it and after that make changes to optimize it. Opt quality contents over enormous quantities of posts.

      Adding appropriate tags to your posts is also a nice way to improve your organic reach in Facebook.

CONCLUSION

The fact is that the organic reach in Facebook isn’t dead yet. You can still play well if you get familiar with the new rules and regulations of the game. These changes require you to pick a different approach to improve the social engagement.

Facebook has become the new and the top hub for the marketers to uplift their brands and businesses. Instead of screaming about the falling organic reach, it’s better to step into the field and play by rules. That’s how winners do.

Post your content and check the engagement. If the customer engagement is hefty, work on those posts to boost more engagement.

In a nutshell, create and then boost the best content instead of any content. Because, at the end of the day, the rise and fall of your organic reach depend on how effectively you execute your strategies in your post.