Mr. Mrityunjay Ojha
3 Mins to Read
Table of content
The Local News System (LNS) is a trigger-based ranking signal that, in some select cases, improves the ranking of selected news websites. An authoritative local news website is a website that may be a local news website but also has a high level of authority. Google introduced the Local Intent capture algorithm in 2012.
There are two important points to discuss with Local News Systems.
How does Google view “authority”?
To answer this question, we must understand another term, “hub pages.” Hub pages are pages that contain many other authoritative website links. Websites that receive backlinks from hub pages increase their authority.
So, if your site receives backlinks from several hub pages, it automatically increases its authority.
2. Local News
A local news website is a website that reports local news about a city, state, or even a specific region, sector, phase, or zone.
Local News systems only traffic to these highly authoritative local news websites.
Factors That Affect When Google Show Local News Pack
Google decides whether to display local news for a particular search term based on the following four criteria:
- Search User’s History
- Searched Phrase’s History
- Search Language
- Search Location
How To Optimize Your Website For Local News Systems?
Following are six easy steps to help you optimize your local news systems:
Make your site easy to browse
news sites collect all the info about all the cool stuff happening worldwide. It all adds up to thousands of pages that need to be sorted and organized. If it is not organized, visitors get lost, links don’t show up, the site doesn’t rank, and your employer hires a better SEO expert.
Optimize your site
On-page search engine optimization (SEO) for news sites is relatively simple. All that is required is high-quality content optimized for search engines and users.
Keep your site operational.
If you want your readers to stay updated on the hottest events in the world, your site has to run smoothly. Every error and every bug takes away from the user experience and makes your readers less likely to want to be your users.
Build relevant links
For those who own or work for news websites, it is essential to monitor the authority of their Local News Website and concentrate on increasing it. This can be achieved by obtaining Backlinks from websites that receive links from other authoritative websites.
Use social media
Do you know how hard it is to run a news site if you don’t post news on your social media channels? It doesn’t sound too good to be true, does it?
Social media platforms are extremely news-friendly. Combined with news portals, it’s almost always a win-win situation – especially with the owner’s support.
Get featured in Google News.
Ranking high in Google is already a huge victory. News articles may be granted an even greater honor: being featured in Google News. What makes it such a big deal? Simply the fact that Google News articles often appear in featured snippets and get over 450,000,000 visits per month.
To rank higher in the local news category, you must acquire/gain backlinks from hub pages where other reputable local news websites receive links. You must conduct competitor link analysis using any free/paid link analysis tool. You can also do it manually, requiring prior knowledge of Google search operators.