Category: Digital Marketing

On March 15th, Google Search released its first core update of the year, a comprehensive core update for March 2023. Rollout could take up to two weeks, according to Google.

The March 2023 Core Update will target all content types in all regions and languages ​​to promote or reward high-quality websites. According to Google, nothing in this (or any other) core update targets specific pages or websites.

Instead, this change is intended to improve how the system evaluates content overall. These changes will allow some pages that previously paid less to perform better in search results.

 

Some experts speculate that the update will cause most problems to the black hat SEO community, which uses tactics that go against Google’s policy to rank higher in search results. 

How does the update impact marketers?

There isn’t much information about this core update. It may take several weeks to see the full impact as Google’s crawlers index and re-rank web pages.

 

Google will update the ranking update history page with more information, once the implementation is done.

 

Some online SEOs have reported changes with the update, such as declining traffic and weak keyword positioning. Others have reported increased traffic, but some say it’s too early to tell

Crucial things to keep in mind

Following are some key points to keep in mind:

 

Time is of the Essence: The effects of core algorithm updates are not felt immediately. It can take days or weeks for Google’s crawlers to index and re-rank the web.

 

Track the Numbers: Keep track of your site’s organic search traffic and keyword rankings. These metrics help you assess the updates’ impact and identify improvement areas.

 

Quality is King: These updates aim to provide better search results. This means consistently creating valuable content that meets the needs of your target audience. Pay attention to the details.

 

Remember The Fine Details: Technical aspects of a website, such as a website speed, mobile compatibility, and proper indexing, play a large role in determining overall rankings. Give them the attention they deserve.

What can SEO practitioners do?

Some changes from this core update may be temporary and will be reverted once the update is fully implemented. However, pages that are constantly changing may need to be adapted.

While it’s too early to determine the lasting impact of this update, marketers can monitor the site closely and follow her four-step action plan below. 

 

Closely Monitor Your Site’s Metrics

Keep an eye on the performance. Do you see any changes in site visitors, sessions, time spent on site, keyword positioning, etc.?

You should monitor these numbers carefully. In particular, please be careful until the end of March, when the update will be completed. 

 

Perform a Website or Content Audit

If you find a drop, you should run a content check. See which pages are most affected and what kind of searches are being performed.

Compare your content with your competitors. For example, content that ranks higher than your own in an exact match search may provide direct (rather than indirect) knowledge about the topic. 

 

Focus on Quality, Valuable Content

It’s no secret that Google values ​​quality content. E-A-T (Expertise, Authority, Trustworthiness) has been important in ranking content on Google’s search engine result pages for years.

 

Optimize Technical SEO

When ranking, Google also considers the technical aspects of websites, such as Website structure, loading speed and mobile optimization.

Now is the ideal time to focus on and address these areas where user experience can be prioritized. A technical SEO checklist might include the following: 

 

• Check the website loading speed
• Identify and fix broken links
• Find and fix crawl errors
• Make sure your website is mobile friendly
• Find and fix orphaned pages
• Add structured data 

Final thoughts

If you’ve noticed a drop in traffic or rankings since Google’s latest algorithm update, don’t wait for things to improve on their own. Instead, build a technically sound website with quality content and a great user experience.

The Internet as we know it today looked different than it did in the early days. Website authority based on links pointing to them is now considered the norm. But it was revolutionary in 1998 when Google introduced the PageRank algorithm to make outbound link evaluation a valid ranking factor.

 

They say Google PageRank laid the groundwork and made the web search engine the behemoth it is today. Many know it not only as Google’s best algorithm but also as a ranking system that has admirably stood the test of time.

 

However, if you ask Google, there are more questions than answers, and the comments can be confusing. The company has acknowledged PageRank’s important role since the beginning but has reportedly released conflicting reports on the algorithm’s status.

 

With public ratings no longer appearing in search engine toolbars, it’s easy to assume this metric is no longer relevant to search engine optimization (SEO). However, content rankings are affected behind the scenes, so it’s a good idea to familiarize yourself with them.

 

What Is Google PageRank?

PageRank is an algorithm used to rank websites based on the number and quality of links to the website. Developed in 1998 by Google pioneers Larry Page and Sergey Brin, it was the first successful attempt by a search engine to rank the authority of a particular web page. Essentially, this means that pages with more backlinks will rank higher.

 

As the engineers explained in the original paper, PageRank was intended to “bring order to the web” by assigning weights to pages. They built an algorithm around the idea that random web surfers visit the site and click on links to visit other sites. The probability that a random surfer will land on a particular page is the PageRank of that page. Scores are calculated based on a logarithmic scale from 0 to 10. 10 represents the most authoritative web source available.

PageRank is an objective measure that aligns with the subjective intent of searchers.

 

The more sources referencing a page, the more valuable the information on that page and the more likely users are to visit it.

 

However, the referrer is not the same. The number of pages linking to them is also measured.

The more backlinks a referencing page has, the more PageRank power it gives the linked page. Let’s take a closer look.

 

How it’s calculated?

where,

• A= the analyzed page
• T1…Tn is the page referring to the analyzed page
• C is the number of links placed on the analyzed page
• d is a decay factor equal to the probability of a user exiting the page (usually set to 0.85).

 

PageRank is distributed when sites cite and vote for other sites.

 

Does Google Still Use PageRank?

Yes, Google still uses PageRank.

It may not be a metric accessible to website owners, but algorithms still use it.

In his tweet, Google Senior analyst John Mueller confirmed that Pagerank is still used as his ranking signal.

Why is PageRank important for SEO?

The exact search engine ranking algorithm remains unknown, but it’s safe to assume that PageRank still influences the SERPs. Backlinks can establish or destroy domain authority and affect your PageRank score. Therefore, practices such as link-building should become part of your SEO strategy.

 

Here are some useful external linking tips you can implement to improve your PageRank:

 

Look for quality backlinks: Links from trustworthy sites can induce a lot of link juice. Consistently posting quality content and finding guest posting opportunities on reputable sites can help.

 

Avoid broken links: Broken links waste link juice and lower your PageRank. Ensure your internal links are working and your external website links to your page correctly.

 

Encourage organic link-building: Engaging content that resonates with your audience can naturally increase backlinks. In particular, his long-form content, strategic keywords, and other helpful SEO practices are helpful.

 

Be present on social media: Promoting your brand on social media creates opportunities for backlinks and re-shares.

 

Use a backlink checker tool: By auditing your backlinks regularly, you can spot red flags such as spam that undermines your domain authority and links from untrustworthy websites.

 

Internal links can also help PageRank and its SEO efforts, so remember to reference your posts, especially the content that matters. Most of the SEO plugins, such as Yoast, help identify opportunities for internal linking. Internal links help Google understand your site’s structure and assess its relevance, page relationships, and usability.

 

Conclusion 

Although Google discontinued its Toolbar PageRank a few years ago, this metric is still relevant to your SEO. While you shouldn’t obsess over it, remember that your internal linking structure and relevant external links influence your website’s search engine rankings.

You might have heard about the relationship between fresh content and SEO regarding Google’s Freshness update. But how does the algorithm affect how your content ranks on the SERPs?

It is true that fresh content is an SEO ranking signal and affects your site’s performance over time. If the content on your website needs to be changed or updated often, it could eventually drift down in the search results. 

The Google freshness algorithm update was released in 2011, making time a relevant measure for search queries. The update came as a successor of the 2010 ‘Caffeine Update.’

Google’s latest update was intended to show more precise and responsive search results. The update enables Google to display the latest and most relevant content that is updated, trending, and regular. This plays a significant role in how a piece of content performs on the SERPs.

 

What is Google’s Freshness update, and how does it work?

Google Freshness Update refers to the Google Algorithm that was rolled out in 2011. The update shows the relevance of fresh content and its importance in search algorithms. Outdated content can affect your SEO Rankings and damage a SERP; the Freshness Update targets specific search results to display fresh content, improving its relevance. 

The update was aimed to show fresh and relevant content to the users and give such content a prominent edge in rankings. 

For example, queries about a sporting event or election polls could change frequently and differ daily, weekly, or monthly. Google Freshness Update impacted about 35% of all search results. It also changed SEO strategies as a whole. 

Google Freshness Update measures the freshness of a page concerning the volume of fresh content on a particular topic. Google determines the relevance of a piece of content by examining the frequency of content created on a specific topic. Therefore, highly-competitive sites with short-tail keywords must pay more attention to the relevance and freshness of their content to maintain their search engine rankings.

 

Fresh content vs. Evergreen content

Google’s freshness factor is crucial; however, don’t be fooled into thinking it is the most crucial factor. Not all content on your site needs to be included in buzzwords and hot topics. 

Evergreen content refers to content that does not go out of date. It could include guides, tutorials, or ‘how to’ blogs. 

While fresh content is the relevant content published during the peak trending moments, it may rake in more organic traffic. Still, solid evergreen content could generate higher traffic in the long run.

 

Google QDF and Freshness Update

Google’s QDF (Query Demands Freshness) updates three types of content that are more sensitive to freshness:

• Current events: for example demise of a world leader, an earthquake, a coup, etc.
• Frequent updates: for example, Google Algorithm Updates, technology updates, global warming, etc.
• Regularly recurring events: for example, quarterly profits of a company, results of a league game, etc.

 

When is fresh content most relevant?

Fresh content doesn’t need to always be equally important. There are types of searches that are sensitive to changes over time. 

Although frequently linked to news, there are many other searches where freshness is crucial. In addition to searches for forthcoming sporting events, this category may include searches for business trends, recipes, and prices.

Additionally, there are queries for which freshness is less critical. These are typically queries for evergreen content, which is articles that remain current for an extended time.

 

Importance of fresh content for SEO strategy

Regarding SEO, fresh content can be crucial, particularly if your content strategy emphasizes many time-sensitive subjects. To make sure you don’t lose your search rankings, it’s crucial to keep track of the changes in your industry and update your blogs and articles when significant changes happen. Your SEO keyword plan should include research to determine whether Google Freshness will impact the content you produce.

To prevent major setbacks during significant changes or events in your industry, using evergreen content in your SEO and content strategies is frequently recommended. You can balance your SEO and content strategies by using this content unaffected by Google Freshness.

 

How to optimize your site for Google Freshness Update?

Fortunately, optimizing your website and content for Google Freshness is not too difficult.

You may carry out the following:

• Update the content’s current timestamp.
• Post fresh material to your website.

While changing the publishing date has historically been a common SEO strategy, it should be done carefully.

Even though a minor modification can increase organic traffic and help your rankings, Google is fairly good at spotting when users attempt to get a leg up.

Google may penalize your site and lower its rating if it believes you are attempting to manipulate the system.

We advise adding fresh content whenever you alter the publication date of any piece of content.

By doing this, you’ll make sure Google is aware of how you’re enhancing the content on your website and making it more pertinent or helpful to visitors.

If you want to move some blog entries that are currently on page 2 of search engine results pages, sometimes this is all you need to do.

 

Wrapping Up

Keep in mind that Google considers a variety of content factors in addition to freshness when deciding how to rank a page.

Although publishing ultra-fresh content may result in a sudden spike in organic traffic, there are other ways to manipulate the algorithm to your benefit.

You will have the most excellent chance of ranking highly if you have a strong content strategy that combines consistently publishing trending content with genuine evergreen pieces.

How Nike Revamped its Brand to Stay Ahead of the Game

Nike, a global leader in the athletic footwear and apparel industry, has been a household name for decades. However, in order to stay ahead of the game and appeal to a younger demographic, Nike recognized the need for a rebranding campaign. The company underwent a radical transformation, shifting its focus towards innovation and technology. This article explores Nike’s rebranding efforts, highlighting the new logo, technology-focused marketing campaigns, and collaborations with tech companies. The success of Nike’s rebranding campaign serves as a testament to the importance of adapting to changing consumer preferences and the power of a well-executed brand marketing strategy.

Rebranding Efforts

 

New Logo

The first step in Nike’s rebranding campaign was to introduce a new, more modern logo. The new logo was designed to better reflect the company’s focus on innovation and technology. It was a radical departure from the original “Swoosh” logo and was intended to evoke a sense of movement and dynamism.

Technology-Focused Marketing

To appeal to the tech-savvy demographic, Nike shifted its marketing focus to highlight the technology and innovation behind its products. The company launched numerous campaigns showcasing the latest in athletic footwear technology, such as its patented “Air” cushioning system. Nike also began to collaborate with tech companies, such as Apple, to create products that incorporated the latest technology.

Collaborations with Tech Companies

Nike’s partnerships with tech companies helped to solidify its position as a tech-forward brand. The collaboration with Apple, for example, resulted in the creation of the Nike+ running app, which allowed users to track their runs and receive feedback on their performance. This helped to reinforce Nike’s commitment to innovation and technology.

Results

The rebranding efforts paid off for Nike. According to a Nielsen study, the company’s brand value increased by over 50% during the rebranding period. Sales also improved, with the company reporting a 7% increase in revenue in 2000. The success of the rebranding campaign was also reflected in the company’s market share, which increased from 20% to 25% in the athletic footwear industry.

Conclusion

The rebranding of Nike serves as a testament to the importance of staying relevant and adapting to changing consumer preferences. By focusing on technology and innovation, Nike was able to rejuvenate its brand and appeal to a younger, tech-savvy demographic. The success of the rebranding campaign highlights the power of a well-executed brand marketing strategy and demonstrates how a company can stay ahead of the game by embracing change.

Introduction

Coca-Cola is a global beverage company that has been a household name for over a century. Known for its iconic soft drink, Coca-Cola has been a leading player in the beverage industry, constantly innovating and adapting to market trends. One such trend is the increasing use of personalization in marketing, which involves tailoring marketing messages and advertisements to individual customers based on their preferences, behavior, and history. This case study will explore how Coca-Cola has utilized personalization in its marketing campaigns to increase customer engagement and brand loyalty.

Background on Personalization in Marketing

As consumers are becoming more savvy and selective about the brands they choose to interact with, personalization in marketing has become a key trend in recent years. According to a study by Accenture, 73% of consumers prefer to do business with brands that use their personal information to make their shopping experiences more relevant. Personalization can take many forms, from personalized product recommendations to targeted social media ads to personalized email campaigns.

Coca-Cola’s Personalized Marketing Strategy

Coca-Cola has implemented several personalized marketing campaigns to engage customers and increase brand loyalty. One example of Coca-Cola’s personalization strategy is its personalized bottle campaign. Customers could go to a website or in-store kiosk, type in their name or a special message, and have it printed on a Coca-Cola bottle. This created a unique and memorable experience for customers, as they now had a one-of-a-kind Coca-Cola bottle with their name on it.

 

Coca-Cola also used personalization in its digital marketing efforts. For instance, the company sent personalized email campaigns to customers, addressing them by name and offering them discounts or promotions based on their purchase history. The company also used targeted social media ads, showing advertisements to customers who had shown interest in similar products or brands in the past.

The Impact of Personalization on Customer Engagement and Brand Loyalty

Coca-Cola increased customer engagement and brand loyalty by implementing personalization in its marketing campaigns. Customers felt like the company was speaking directly to them and their unique needs and interests, which created a deeper connection with the brand. This is supported by a survey by Infosys, which found that 80% of consumers are more likely to do business with a company that offers personalized experiences.

Relevant Statistics

Following statistics highlight the importance and effectiveness of personalization in marketing and how Coca-Cola’s implementation of personalization has positively impacted customer engagement and brand loyalty.

1. A study by Epsilon found that personalized email campaigns have an open rate of 29% higher than non-personalized ones.
2. According to a report by Forbes, personalized product recommendations can increase sales by up to 15%.
3. A study by Conversant found that targeted advertisements are up to 70% more effective than non-targeted ones.

 

Conclusion

In conclusion, Coca-Cola’s personalized marketing is a prime example of how personalization can help companies create a more memorable and engaging customer experience, leading to increased customer loyalty and a stronger connection with the brand. By leveraging technology and customer data, Coca-Cola created personalized marketing campaigns that resonated with its customers, increasing engagement and building brand loyalty.

Background:

Influencer marketing is a type of advertising whereby companies work with people who have large followings on social media sites like Instagram, TikTok, and YouTube to advertise their goods or services. Influencer marketing is based on the notion that because these people have already gained their followers’ trust, their business promotion may also enable that brand to gain the trust of its followers.

In this case study, we will take a look at two different brands and their use of influencer marketing to drive brand loyalty: Glossier and Nike.

Glossier:

Because of its use of influencer marketing, the skincare and beauty company Glossier has amassed a sizable following on social media. Working with people who share the brand’s principles and aesthetics is the main focus of Glossier’s influencer strategy. For instance, the company has collaborated with influencers like Emma Chamberlain, a well-liked YouTuber recognized for her relatable and genuine content, and Jazzybum, a beauty influencer renowned for her natural and understated makeup style. Glossier is able to reach the correct audience and gain the trust of potential customers by collaborating with influencers that support their brand.

InfluencerDB’s research indicates that Glossier’s use of influencer marketing has been quite successful in fostering customer loyalty. Compared to the typical conversion rate for influencer marketing efforts (1–2%). The study indicated that Glossier’s influencer initiatives had a conversion rate of 7%. The survey also discovered that Glossier’s influencer efforts led to average order values of $65, which is also higher than the industry average order value of $55. Additionally, Glossier’s social media following is expanding quickly, with over 2 million Instagram followers. This is a blatant example of the brand’s capacity to interact with its target market and win over potential buyers.

Nike:

Another company that has utilized influencer marketing to increase brand loyalty is Nike, a multinational corporation that designs, develops, and sells footwear, apparel, equipment, accessories, and services.

To advertise its products and gain the trust of its target audience, Nike has worked with a broad spectrum of influencers, including professional athletes and fitness fanatics. As an illustration, the company has collaborated with fitness celebrities Kayla Itsines and professional Football star Cristiano Ronaldo. Nike is able to reach a larger audience and develop trust with a variety of potential customers by collaborating with influencers who represent a wide range of interests and demographics.

According to an Ipsos study, Nike’s influencer marketing initiatives increased viewers’ buying intent by 60%. The survey also discovered a 20% rise in brand favorability and a 19% rise in brand consideration as a result of Nike’s influencer efforts. These outcomes show how successfully Nike’s influencer marketing strategy boosts brand loyalty.

Conclusion:

As this case study illustrates, influencer marketing can be a valuable tool for fostering brand loyalty. Both Glossier and Nike have used influencer marketing to their advantage to target their particular markets, cultivate consumer trust, and promote brand loyalty. Their campaigns’ successes, which included high conversion rates, order values, buy intent, brand favorability, and brand consideration, prove that this strategy works. Other brands in various industries can use this approach to attain similar outcomes.

Google has expanded the typical organic listings on search result pages with new categories over time. Some examples include:

• Featured snippets 
• Top stories
• Interesting finds

The latter two are displayed most on mobile phones.

Opportunities existed in the past with these additional sections since they increased visibility in search results. But not anymore. The “deduplication” algorithm that Google now uses ensures that a URL only displays once on the first page of search results. The URL will not be among the top 10 organic results if displayed in a different section.

The URL’s organic position won’t change even if it comes in at position 11.

What Is the Deduplication System?

Deduplication Systems’ responsibility is to identify a URL if it appears twice in Google search results. Duplication occurs when the same page shows up twice in the search results; deduplication systems only function to eliminate this duplicate page from the search result page.

This Ranking Signal belongs to Systems because Google has numerous systems that seek to eliminate duplicate pages from the search results page.

Types of Duplication Systems

There are two types of duplication on the SERP:

• External Duplication
• Internal Duplication

External Duplication

Consider a scenario in which a searcher enters a single term, and Google’s engine detects that you have 100 pages for that keyword, but 20 of those pages contain the same type of content.

The 20 duplicate pages will be eliminated from the search result page when Google’s Deduplication Systems are activated in such a case. This process is known as the External Duplication System.

Internal Duplication

The process of internal duplication requires you to accept the cost of being too good. Whenever Google thinks it can respond to a question right on the search results page, then, at that point, it provides you with the solution to that query directly in the form of Feature Snippets on the search results page itself. This system is known as the Internal Duplication System.

The information displayed in the Feature Snippets in the search result now originates from one or more web pages, meaning that the information on those web pages is so good that Google can confidently display it to the search user.

However, when Google selects the website’s content to answer user queries, that website suffers due to Google’s respect because there is no traffic at that time.

Previously, when Google displayed a website in Features Snippets, it also ranked that website in the top spot. However, Google has since stopped doing this and has merely stated that when the same URL appears twice on the search result page, it degrades the quality of SERP (Search Engine Result Page).

Now that we look closely, Google’s assertion is also true. Still, in this case, the website owner suffers because if the searcher does not click on the website and does not enter the website, how can that website owner receive advertising revenue, or what will drive sales? What benefit does such quality content provide the website owner, then? We refer to this as internal duplication because from Google’s point of view, it is like a direct friend zone.

If we duplicate the content carelessly, our website will die from external duplication. Our website will die from internal duplication if we post too many high-quality, SEO-friendly articles on our website.

Now the question arises: Why are these systems termed Ranking Signals if they delete websites from search result pages?

Why Are These Systems Called Ranking Signals?

If any pages are removed from the search result page, their space won’t be left empty; instead, other new pages will have a chance to take their place and reach the top of the list. The loss of one is the gain of the other.

How To Optimize Your Pages?

There are two ways to optimize your pages for Deduplication Systems.

External Deduplication Systems

If any of your pages are removed by Google due to plagiarized content, there is only one thing you can do. STOP COPYING THE CONTENT.

If you publish content that is copied from somewhere else, Google will remove your page from the SERP as well as the Deduplication system. Google might also stop indexing your page/website, which may lead to you having trouble with indexing your web pages. Therefore, avoid posting copied content of any type and only publish original content.

Internal Deduplication Systems

Sometimes, website owners close the Snippets of the website using the No Snippet Meta Tag. this removes your pages from Feature Snippets. However, this will do your website more harm than good.

On applying the No Snippet Meta Tag, your webpage will appear in the results without a description, which is useless. If your webpage appears below the Feature Snippet with no description, it will affect your CTR, leading to all hard work to rank your content in vain.

However, there are certain policies by Google that you have to follow if you want your website to appear under the Feature Snippets. However, if you deliberately violate these policies, your entire website, performance, indexing, and ranking will all be at risk.

What is the solution?

The right way to tackle this problem is to create a different page. Publish the content under Feature Snippets by creating another page on your website.

Keep this new page’s URL similar to the one on the previous page. You are aware of the quality of your content because Google is displaying it in Feature Snippets; all you need to do is design the second page such that it does not resemble the first one.

If it is copied, Google might not even index this new page. If you follow the steps correctly, both your old and new pages will show up in the Top Search Results in the Feature Snippets.

By employing this technique, you will receive traffic while also abiding by all Google policies.

The last 20 years have seen a rapid expansion of social media. Social media was viewed as a fad or trend in its early years. But clearly, it wasn’t. Social platforms keep expanding and have fundamentally altered each of our lives. There is no doubting the strength and appeal of social media, with half the world’s population using them in some capacity.

 

Facebook is the most popular social networking site in the world. Even though most of us are highly aware of the platform, you might be curious as to how Facebook became the global giant it is today. Let’s look back on the past 17 years of Facebook’s development and speculate about what the future may hold.

2003

THE BEGINNING

In his dorm room, Mark Zuckerberg developed a website called “Facemash,” hacking the database of Harvard students to produce a “Hot or Not” game where users may rate other students based on their appearance.

Not many people liked this. But it prompted Zuckerberg to think about its appeal and potential.

2004

EXPANDS ACROSS UNIVERSITIES

Facebook’ was created, and Mark Zuckerberg defined it as a Harvard student online directory where they could discover friends and subsequently the friends of their friends.

 

Initially only open to Harvard students, the platform soon opened to Yale and Stanford students and those attending other American universities.

 

Friends can write messages to one another on a user’s profile page that Facebook has created called “The Wall.”

 

Facebook surpassed 1 million active users in just one year.

2005

EXPANDS TO MORE USERS

High school students can now access Facebook.

 

Introduces a mini-feed, which posts a live broadcast of a user’s activity on the platform.

 

Although he’s unsure how, Mark Zuckerberg acknowledges that advertising is Facebook’s business model.

 

Facebook’s top priority is platform expansion, which it does by adding new features and emphasizing the user experience.

 

2006

INTRODUCING THE NEWS FEED

Anyone over 13 can access Facebook, whether they are in college or high school.

 

News Feed was created so you could view all of your friends’ live activities.

The News Feed, however, was detested at the time. Many people thought it was too similar to Twitter.

 

Remember how you could now poke people awkwardly through the internet?

2008

FACEBOOK GOES WORLDWIDE

A whopping 100 million people use Facebook.

 

With support for languages other than English, Facebook has gone global.

 

Zuckerberg further alludes to the idea that Facebook will make money by enabling users to place advertisements on their network.

2009

FIGHTING OFF THE COMPETITION

Over 200 million people use Facebook.

 

Facebook unveils its renowned “Like” button.

 

Mark Zuckerberg acknowledges that they are aware this would eventually happen when they are asked if a new platform may overtake Facebook. He concentrates on consistently coming up with fresh ideas and developing new applications, working toward a family of apps.

2010

ANOTHER BIG MILESTONE

Facebook reaches more than 500 million people.

 

A full-length movie chronicling Mark Zuckerberg’s creation of Facebook called “The Social Network” releases worldwide.

 

The success of Facebook, according to Zuckerberg, is a result of its emphasis on socializing, asserting that social versions of things always perform better than non-social versions.

2011

INTRODUCING THE FACEBOOK TIMELINE

The Facebook “Timeline” has taken the role of “The Wall,” which displays a user’s updates on Facebook in reverse chronological order.

However, users weren’t too pleased with the abrupt adjustment when embarrassing old images of people started to surface.

2012

ACQUIRES INSTAGRAM

Instagram has 29 million users and is bought by Facebook for $1 billion due to its success and potential. According to Zuckerberg, Instagram is a fantastic program, and he wants to support its expansion.

Facebook reaches 1 billion monthly active users by October.

2013

TRIES TO ACQUIRE SNAPCHAT

Facebook now allows people to search for other users by details such as their location and job.

 

Later that year, Facebook recognizes the popularity of Snapchat and tries to buy it for 3 billion dollars. Snapchat surprisingly refuses.

2014

FOCUS ON NEWS

After studying Twitter’s model, Facebook creates its own trending topics feature, laying the foundation for it to develop into a more prominent news-sharing platform.

 

Most importantly, Zuckerberg asserts that he is still preoccupied with enhancing Facebook’s offerings and user experience rather than how they will increase income.

 

With the purchase of WhatsApp for $19 billion, Facebook saw the potential of instant messaging services.

 

The virtual reality start-up Oculus receives funding from Mark Zuckerberg, who sees it as the wave of the future.

2016

NEW VIDEO FEATURES

Facebook Live is introduced, a service that allows users to create and watch live-stream videos.

 

Facebook encourages publications to produce original video content for the platform to increase the amount of video content available.

 

Facebook Marketplace is introduced as a platform for local community-based buying and selling.

 

Oh, reactions are a thing now!

2017

INVESTING IN AUGMENTED REALITY

The astonishing 2 BILLION monthly users on Facebook!

 

Facebook says they’re embracing augmented reality (AR). Phone cameras could be used for people to engage with friends, family, and companies without the usage of glasses.

2018

FOCUS ON FAMILY AND FRIENDS

Instagram has one billion users, whereas WhatsApp has 1.5 billion.

 

Facebook modified its News Feed feature to emphasize material from friends and relatives. As a result, users are exposed to more posts from their close friends and relatives. severely limiting the reach of businesses and NGOs.

 

Create a “Facebook Watch” section where users can view video material—spending a lot of money on original content production for the site.

 

The risks of false information start to surface as Facebook becomes a platform where news is frequently shared. Some groups can use Facebook’s extensive audience to disseminate false information. Even today, Facebook is still trying to solve this problem.

2019-2022

LARGEST SOCIAL NETWORK PLATFORM IN THE WORLD

Social media is currently used by more than 50% of the world’s population, and 346 million new users have joined in the past year.

 

Facebook is currently the largest social network in the world, with roughly 2.96 billion monthly active members.

 

The platform continues to focus on and promote video content in its quest to become a news platform for users worldwide.

 

Businesses spend billions annually advertising on the site because they believe it to be one of the best channels for reaching consumers.

Currently, when people search for sensitive information — such as suicide, abuse, or other topics — Google will display the contact information for the relevant national hotlines above its search results. However, the company explains that people in crises may search in various ways, and it’s not always apparent to a search engine that they’re in need, even if it would raise red flags if a human saw their search queries. 

 

Google claims that with machine learning and the latest improvements to its AI model called MUM (Multitask Unified Model), it will be able to automatically and more accurately detect a broader range of personal crisis searches due to MUM’s ability to better understand the intent behind people’s questions and queries.

 

At its Search On event, the company unveiled its aim to rebuild Search using AI technology, although it had not yet addressed this particular use case. Google then concentrated on how MUM’s improved comprehension of user intent may assist online searchers in gaining a more profound knowledge of the subject they are studying and guide users along new search avenues.

 

Now, MUM will be employed to comprehend better the subjects that someone in need might look up, which aren’t always as evident as typing in a natural cry for assistance.

Beyond the fires

Google has plans to expand and develop the program over time to include data like traffic conditions and road closures in addition to fires.

According to Google sources, the Crisis Map application could be updated to identify Australian threats from tropical storms, cyclones, floods, and landslides, as has been done in other nations like Canada, Colombia, India, Japan, and Taiwan. Currently, the Crisis Map application focuses on bushfires and mirrors the map provided by the NSW Rural Fire Service.

 

The Crisis Map project is slightly different from Google’s conventional data collection methods, and a shift towards greater reliance on data feeds from third parties, including rural fire departments, emergency agencies, and the general public.

 

While the new application may have the potential to improve upon existing websites and online services, its real success will depend on such crucial elements as:

 

• the information provided’s usefulness
• the applicability of its contents
• the capacity of the application to establish itself as a reliable information source.

 

Therefore, it appears that the availability of the most recent and up-to-date information may be more critical to the quality of information offered by the program than simply how rapidly the Crisis Map application can synthesize data gathered from various sources.

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Real life in real-time

Bushfires are the most dynamic and quickly spreading natural occurrences outside earthquakes and tsunamis.

 

Information regarding bushfires or other risks must, in theory, and in the majority of circumstances, be gathered and delivered from blaze zones in real-time mode utilizing real-time data feeds to be truly useful to the majority of users who reside in or travel through vital areas. They should offer any available information on the following:

 

• the direction of the fire spread 
• its magnitude
• its velocity and acceleration
• its shape and other relevant data.

 

The efficient coordination and implementation of these aspects in the near future are still impossible. However, it is not impossible given the rapid development of satellite communications, smartphone technologies, wireless sensor networks, the Internet of Things, as well as signal and image processing techniques.

 

Therefore, the new Google effort might initially serve an educational and awareness-raising purpose. The most up-to-date or essential information on bushfires could not always be accessible, either as a result of the environment surrounding them changing very quickly or even as a result of internet infrastructure breaking down due to fires.