Anand Kumar Mishra
9 Mins to Read
Table of content
Fashion is always evolving. The fashion industry operates on a lot of risks and subjectivity. Seasons change. Tastes change. Trends come and go. These trends could bless one moment and curse the next. However, it is not just a matter of style. eCommerce Website Development and how these eCommerce brands operate constantly keep evolving too. Shifting markets and new technologies all affect Fashion eCommerce Website Development in 2023.
The fashion industry is so dynamic that it quickly adapts to market conditions, technology advancements, and consumer behavior. The global fashion eCommerce industry is expected to be worth $16 trillion by 2027. Thanks to the ever-increasing internet and social media users, fashion eCommerce brands now account for a sizable chunk of all eCommerce sales.
When retail sales hit rock bottom during the pandemic, eCommerce Website Development rose to the challenge. Digitalizing the fashion eCommerce industry paved the way for several new trends.
- In 2021, the global apparel eCommerce market size was valued at USD 553.1 billion in 2021.
- From 2022 to 2023, it is expected to register a CAGR of 8.6%.
- Europe and North America are the leading contributors to the sales of global apparel eCommerce platforms.
- Evolving fashion trends, the rise in the female population, the increasing number of working women, and the surplus spending power of buyers are all major contributors to the success of eCommerce Application Development.
- An increasing number of social media users and the rising influence of celebrities are the major factors driving fashion eCommerce brands to introduce new designs and styles.
Fashion eCommerce market stats
Online Fashion Industry Market Value Globally & in the U.S.
The fashion industry against the COVID-19 pandemic
Covid-19 disrupted our lives drastically. It also hit businesses and economies. Like every other business, the fashion eCommerce industry faced challenges too. The closing of retail shops led to a drastic increase in online shopping, forcing businesses to alter their priorities and shift their focus to digital mediums.
While several eCommerce businesses thrived during the pandemic, the most phenomenal example is Shein. The fashion company created an eCommerce Mobile Application, and its popularity shot up to incredible levels, placing it at the top of the ranking in the USA. the eCommerce platform almost doubled its sales each month during the COVID-19 pandemic.
Fashion eCommerce Website Development Strategies For 2023
There is no doubt that the fashion eCommerce industry is evolving due to two prominent forces: technology and trends. Brands have little choice and must adapt according to these forces, as both are highly dynamic.
Following are some popular eCommerce App Development strategies for fashion eCommerce websites to consider to stay ahead of the competition:
Personalized shopping experience
Personalization is not optional anymore, especially in the fashion industry. From running the initial ad campaign to re-targeting email, from your product pages to the final checkout, modern shoppers expect a relevant and personalized journey as per interests.
It is crucial to analyze their preferences. By analyzing their style preference, purchase history, browsing patterns, purchase frequency, and weather, you can send your customers relevant product recommendations, style references, offers, and other useful content.
Leverage user-generated content
Reviews on eCommerce websites help customers make a better-informed decision about their purchase. Almost 9 out of 10 customers check product reviews before purchasing online.
These reviews become a more powerful tool if posted with a video or an image. These video and image reviews are the closest thing to word-of-mouth in eCommerce.
Encourage your customers to leave a product review and share their stories on social platforms with your brand’s hashtag. Calvin Klein’s #mycalvins has almost a million mentions.
Highlight your brand’s unique features
- Fashion is highly linked to the individual personality of the customers. Someone’s clothes are a reflection of their self-image. This puts a lot of significance on brand personification.
- Do not be afraid to showcase your brand’s personality or vision.
- Establishing a unique feature of your brand is one of the initial steps towards creating a prominent position in the market.
Use high-quality product photography
For a company focused on optics, having high-quality product images on your website and social media pages is essential. There can’t be anything worse than having excellent things but not accurately displaying them online, can there?
Make sure your website offers crisp, detailed product photographs taken from a variety of perspectives. Even better would be 360-degree visuals. Allow clients to zoom in on your products’ finer features and browse color variations online.
Fashion clothing companies like Curvy Kate display product images of the same item on models of various sizes.
Leverage social commerce
Influencers and social media sites like Facebook and Instagram greatly increase a brand’s reach, as we previously stated. Using Facebook and Instagram Live to engage customers by presenting items took off during the pandemic.
Both platforms now let you create online stores or storefronts where clients can make product selections, pay online, and have items delivered to their doorsteps. To increase traffic to their online store and other marketplaces, brands must use images, videos, stories, and hashtags.
Allowing clients to use multi-dimensional filters to find the perfect products can help you create remarkable shopping experiences. Making it simple and convenient for people to search by price, color, size, and other factors
Brands using visual search, which enables customers to search using photographs and find comparable images to a specific image, is a prominent trend that we observe.
Offer amazing customer service
The key to any business’ success is maintaining satisfied customers. A pleased customer base that wants to return to your business is only possible with top-notch customer service.
Regardless of your platform, your service must be quick, reliable, and consistent. So put your efforts into creating a customer service workforce that is well-versed and outfitted. Invest in automation so that clients can access assistance after hours.
In order to respond to clients on social media and find the most pertinent material for them, for instance, companies like Natori use AI.
Utilize email marketing to distribute pertinent offers, personalized content, and product recommendations as well as to gather consumer feedback in order to develop a strong customer base.
Create an AI shopping assistant to aid customers in choosing the best product via Facebook Messenger or live chat to elevate the customer experience. With online styling aid, you can also give consumers style tips and support them in selecting a unique outfit.
Fashion eCommerce website development in 2023 has changed the ways of shopping
Brands had to change and reinvent the online fashion buying experience because consumers were used to visiting physical stores to purchase clothes.
Shoppable content, visual commerce, and omnichannel experiences are three trends that have drawn eCommerce fashion brands away from the transactional nature of traditional eCommerce stores and towards providing branded, personalized discovery experiences that fully immerse the browser in the content.
Fashion labels and brands that make use of user-generated content (UGC) social proof are developing innovative and effective marketing strategies to enable browsers to discover, engage with their content all within the same browsing experience.
Being able to easily access visual information and shop for any image or video has emerged as the new, more popular method for fashion firms to interact with their customers, foster brand loyalty, and broaden their reach internationally.
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