Mr. Mrityunjay Ojha
7 Mins to Read
Table of content
With more and more companies turning to AI tools to enhance their operations, the use of AI in eCommerce has grown significantly. Unless you have been living under a rock for the past few weeks, you must have read or heard of chatGPT. The latest AI technology has emerged as a potential game-changer. The state-of-the-art language model has the ability to generate human-like text, making it valuable for product description, customer service, and more. ChatGPT and other AI technologies will likely play an essential role as AI in eCommerce continues to evolve.
What exactly is ChatGPT?
ChatGPT is a sizable language model trained by OpenAI. Its goal is to produce natural and human-like content. It generates writing that resembles that produced by humans using a combination of machine learning algorithms and a vast amount of training data, with the capacity to be employed in various applications, such as chatbots, customer support, and content creation. This technology is one of the most recent advancements in artificial intelligence (AI). It has the power to completely alter how we communicate with others, use the internet, and connect with computers.
Benefits of ChatGPT
Quick Response Time
Consumer support employees will have more time because of ChatGPT’s capability to respond to customer inquiries quickly and accurately. They can then concentrate on more complex and specialized professions as a result.
It’s a terrific approach to promote engagement and drive more online traffic to a business’s website or social media channels. Conversational AI tools can generate interesting and relevant content responding to a specific input or user interest.
Research and Content Curation
Businesses may create a coherent and successful content marketing strategy using the tool’s ability to study any topic online and choose relevant information from various sources.
ChatGPT can help a business increase its online presence and customer interaction by assisting with consumer involvement on social media or providing conversation starters on a website’s blog or forum.
How can ChatGPT be helpful to marketers?
Numerous applications for ChatGPT exist in the marketing sector. For instance, it can produce customized automatic responses to client questions, excellent content for email or social media marketing campaigns, and help clients with purchasing. Following are some other prominent uses of the tool by marketing experts:
- Getting a Quick Summary of Information
- Keyword Targeting Suggestions
- Create a Compelling Ad Copy
- Inspire Ideas for A/B Testing
- Help Name a Podcast or Blog
- Check Code
- Boost Customer Service Quality
- Nurture Leads Successfully
Getting a Quick Summary of Information
To assist marketers in streamlining their promotional efforts and enhancing customer experiences, ChatGPT can search the internet for specific user queries and offer a concise overview of relevant data. Additionally, ChatGPT’s repeated interactions can save customer service representatives time and effort.
Keyword Targeting Suggestions
By locating synonyms for root keywords, ChatGPT can assist marketers with their keyword research. ChatGPT can assist marketers in boosting their on-page optimization approach by using these in landing pages, blog articles, and Pay Per Click (PPC) campaigns.
Create a Compelling Ad Copy
Developing distinctive and attractive ad copy for hundreds of marketing initiatives might be challenging. This task is easier to manage with ChatGPT. To increase productivity, the most recent generative AI tool can provide suggestions for the copy and structure of an advertisement. Additionally, it may be utilized to create engaging emails that increase conversions for cold leads.
Inspire Ideas for A/B Testing
A/B testing, commonly known as split testing, is a marketing experiment in which marketers divide their target market to test various campaign iterations and ascertain which performs best. ChatGPT can automate A/B testing experiments to find insightful campaign data. This can assist marketers in choosing the version that is most appropriate for a given campaign.
Help Name a Podcast or Blog
A strong name, title, and/or headline are necessary for a piece of content to do effectively on search engines, making this a crucial advantage of generative AI tools like ChatGPT. Marketers may also use this conversational AI’s potential to create intriguing headlines for blogs, podcasts, and webinars.
Do marketers also need to know how to code? Briefly, yeah. Marketers should learn to code. Contrary to data scientists, learning complex arithmetic and theoretical computer science is not required. Improving as a marketer is more like learning a new skill. Because ChatGPT can produce short pieces of code and effectively debug them to fix any issues, it can benefit them.
Boost Customer Service Quality
AI-based ChatGPT enhances the functionality of customer service chatbots to deliver more insightful responses that improve client experiences. Using ChatGPT, you may address the following common customer support issues:
- Long response time
- Predictable and dull chatbot responses
- Inappropriate agent behavior
- Unreliability/Inaccessibility of communication channels
Nurture Leads Successfully
It has long been believed that chatbots are the best tools for developing leads and moving them along a company’s sales pipeline. This is attainable with ChatGPT. Therefore, marketers can take advantage of its distinctive characteristics, like its ability to remember previous user comments and offer follow-up fixes, to effectively and rapidly turn leads into customers.
Will ChatGPT replace marketers?
Nope. Anyone who has used ChatGPT is aware of its limits, particularly concerning creative thinking. Don’t believe all the doom and gloom; we are still a long way from being made obsolete by AI.
In fact, ChatGPT can improve our marketing. The time previously spent on mundane tasks like research, document creation, reporting, and even implementation can all at once be taken care of. This means we can spend more time developing better ideas and adjusting dials to get more juice out of our marketing strategies.
Even though new technology can be fantastic, it’s crucial to avoid falling for the hype. Tools like ChatGPT are extending the boundaries of what humans are capable of. They should be used as supplemental tools, not as a substitute for a skilled marketer. As a social media app development company, we utilize it as a terrific beginning point to come up with the main concepts.
That is because the tools often miss that human touch and feel. Content can lack depth and cannot effectively convey complex viewpoints and emotions. Moreover, in its current state, ChatGPT is prone to errors and inaccuracies due to its inability to understand the context entirely. Thus, the human touch is still required to customize AI-generated content into a more digestible and original form.