Top 8 eCommerce Mobile app features for Businesses in 2023

Thanks to the evolution of the internet, online shopping has exploded in recent years. eCommerce mobile applications have created a new connection between customers and businesses. In today’s digital era, you need a mobile app to take your business to the next level. A mobile app enables your customers to shop for their favorite products from anywhere, anytime. It is not easy to list out the top 8 eCommerce Mobile app features in 2023.

However, we have listed the best features that any eCommerce mobile app should have to provide the best possible user experience.

What Do The Numbers Say?

Best Features to Include in Your E-commerce App

Multiple payment methods

In today’s eCommerce space, users prefer different payment methods and choose the one that is the most convenient for them. 

Not all app users prefer the same payment methods on e-commerce platforms. Some users choose cash on delivery, while others purchase products with online payment methods such as mobile wallets, credit/debit cards, and net banking.

Choose from the most popular and trusted payment methods for eCommerce platforms. Multiple payment methods allow users to choose their preferred payment method for payment.

Voice search

Voice shopping powered by artificial intelligence is a great way to provide users with a better consumer experience. It’s still early days, but the e-commerce giants are already experimenting with it. This feature helps customers navigate your app quickly and convert successfully even when users have usage limits.

Augmented Reality

Augmented reality is a great way to present your products to your customers in a real-life context. Customers can preview products and services in their region on their own time before purchasing. Real-world, experimental interactions in AR allow customers to preview products, making them more likely to choose the right product. There are already brands like Sephora and IKEA that use this technology. 

Discounts and Rewards

Promotions and sales are very effective with mobile shopping apps. However, adding features such as notifying customers of upcoming events will improve the user experience and increase store sales.

Push Notifications

Push notifications are a way to inform your customers about new products/services, personalized marketing campaigns, flash sales, and discount offers. Unlike email marketing, it is an effective way for brands to communicate directly with their customers.

Research shows that app visitors consistently increase when push notifications notify users about ongoing sales on their shopping platform.

Talk about other benefits. Every time an app user leaves an order in the digital shopping cart, a push notification prompts the user to complete the purchase. You can increase revenue across your platform by encouraging app users to complete purchases.

Shopping Cart

Having a shopping cart in your eCommerce app is one of the essential features. Regardless of your niche, no online store would be complete without this feature. eCommerce Mobile apps are no exception.

Wishlist

Wish lists are one of the must-have features of any eCommerce mobile app. Customers want to mark an item without adding it to their shopping cart. This is where potential customers add their favorite products while browsing. It is common for customers to revisit their wish list even after purchasing a few products from the list. This increases customer re-visit of the application and promotes customer loyalty. 

Retailers can also use wishlists as insights to send reminders and product recommendations to their customers, ultimately increasing sales. 

Social Media Integration

Integrating social sites into your platform can bring many benefits to your business. Social integration allows users to sign up quickly by auto-filling the required information for all app users.

Autofill occurs every time a user logs in with their social media account. When the user selects their favorite social media platform, the app accesses the required data from the app user’s social accounts.

Also, social integration features can improve the overall user interaction with others. App users can share shop offers with friends and relatives via social media platforms.

By sharing your store’s offers, you can bring a broader audience to your platform and increase your business’ profits.

How Can Apponward Help Your Business?

Launching an eCommerce platform can bring many benefits to your business. Entrepreneurs who don’t have a physical store can make money with this online store in many ways.

Apponward is a reliable and reputable e-commerce app development company with years of experience building custom e-commerce apps and successfully deploying thousands of e-commerce platforms. Apponward offers excellent eCommerce development services to help you reach your business goals.