Business To Business B2B Things You Should Know

The future of any organization depends on its day-to-day functions. With the changing marketplace and trends, the marketing strategies, also need to be changed accordingly.

We might get to hear a lot about the Business-To-Business or B2B transactions often these days but many of us might not be knowing about it and its role in the growth of any business or organization.

WHAT IS B2B BUSINESS?

B2B also known as Business-To-Business is a type of transaction between two businesses where one business does a trading or commercial business with the other. It can include a manufacturer and a wholesaler, SaaS products, or overall business supply organizations. We can find B2B firms in every industry whether it’s manufacturing or retail. Examples in the real world B2B business are ample and visible then we might guess. For instance, the cloud-based storage companies like Dropbox which serves individuals as well as businesses.

B2B business can yield way more success than you expect if we can keep pace with the market and trend.

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B2B BUSINESS OBJECTIVES

To stay in the market intact, organizations are targeting the audience which can bring more business and build a strong economy. Some of the main objectives of B2B Business are:

Generating Leads

To build a strong B2B business, lead generation is the process of enticing your consumer towards your products and services. Your audience might love your contents, but it does not mean that you keep creating similar contents. Experimenting with your contents, introducing fresh contents may help you to expand your business reach and might attract better leads.

Brand Awareness

Being in the top in your consumers’ brand list is vital in B2B content marketing. You can easily reach a large audience if you can show the ability of your organization to help the consumers by sharing your knowledge and expertise in your business.

Customer Engagement

Customers buy services from people not organizations. Trust and loyalty are the two main pillars in the B2B business. You can keep your customers engaged to your business and services by providing them values through your services.

Web Traffic

Having a strong traffic on your content is needed to have a strong digital presence in the market that can stand out from other competitors online. Without web traffic, your contents may remain unnoticed making it difficult to achieve your other goals too.

Lead Conversion

Converting your leads into customers needs nurturing them with relevant contents which strengthens the Trust in your business. Trust, in turn, will make it easier to convert the leads and generate upsell with them.

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Building strong and lasting relationships with your customers is the key to providing success doses to your company. Surrounding your consumers with what they need will help you to build your B2B ecosystem with other businesses.

Is your application able to support a high level of scalability?

Making your business application scalable will help you to expand your business later in the future easily. When it comes to Scalability, it’s of two types:

Architectural Scalability

An architecture is scalable if it can scale up to meet the increased workloads. If all of a sudden, the traffic exceeds then, the system can be scaled up(software and hardware) in order to meet the extra workload. For this, you need to follow the latest market standards to design your system including the storage, cloud server, fault tolerance, backup strategies and security.

Technology Scalability

Technology Scalability means scaling up your application technically in response to the changing technologies .Are you following the latest technologies being used in the market such as trending and stable programming languages (ReactJS, Laravel, Angular, etc.), Compatible Migration Tools, Reusable components, etc. to technically scale up your solution at any point of time.

Is your software available in the mobile Platform?
Making your application available to the mobile platform will keep one step ahead of those who are not on the platform.

Are you up to date with the latest digital marketing standards?

There are thousands of organizations competing in the market for the same customers. Unless you stand out of the crowd and keep yourself up to date with the current digital marketing standards, you are going to be knocked out of the queue. For example, automatic campaigning in different social media, websites and apps.

ROLE OF SMARTPHONES IN B2B

B2B services are sometimes very critical to achieve success for many industries. While considering the potential of your organization, never limit yourself to a single model or strategy only.

According to a survey done by BCG (Boston Consulting Group), the usage of smartphones has influenced the revenue in the leading B2B companies by 40%. With the increasing usage of smartphones, it’s hardly surprising as the statistics of the people who are using them are transforming as well.

B2B buyers are using their phones a lot to perform their transactions nowadays. The presence of your business in mobile platforms has become a must in the status quo. If your business is not compatible with smartphone devices, you’re missing out a lot.

When you decide to make your business online, it’s crucial to make it available to the mobile platform too which should be able to answer the below questions:

Is your Web Application Compatible in the Smartphones?

With more than 3 billion people using smartphones worldwide, making your web application available to the mobile phone users will cover more audience and build a strong position of your business in the digital market.

Is your Web application user friendly and responsive?

Making your application user friendly and responsive will help your customers to use your application seamlessly anytime. A good user experience will retain your customers to use your services and help you to grow your business.

An active presence of your application in this platform will also help you with the strategic KPIs, such as time to purchase for the B2B buyers and consumer lifetime value. In addition to this, a pragmatic mobile experience will also uplift the repurchase rates, loyalty with more than 90% of the B2B buyers expected to buy from the same seller or vendor again.

There’s no single strategy to make the B2B business a success, however, it’s important to stay on the top of trends to build a powerful brand existence and increase the ROI. Establishing brand loyalty is an arduous and long task, but it’s always worth the effort.

How HASHTAGS Work on Instagram Marketing

#love #instagood #happy.
These are some of the top trending hashtags on Instagram. When it comes to social media marketing, Instagram is one of the top MVPs in promoting your brand.Almost 500 million can be found active on Instagram daily. With a population of over 1 billion monthly users, Instagram is considered as the most popular Social Media worldwide. We might have heard or read articles a lot of times about Instagram Marketing for your business. But how can we do that with such a huge number of users and competitions on the platform? The answer is by using “Hashtags”. We must have used a lot of hashtags in our posts, but few people understand how hashtags work on Instagram and how they may enhance a brand’s reach by two to three times.

In this blog, we’ll talk about how you can use hashtags on Instagram to get followers and promote your business. So, let’s discover it.

HOW TO USE HASHTAGS FOR INSTAGRAM?

Hashtags can be found everywhere in Instagram but what is this Hashtag?

Hashtag is nothing but a keyword which categorizes and organizes contents belonging to a similar group on Instagram and makes it visible to the entire platform. It helps you to engage and gather more audience. But do you know how to use these hashtags to accelerate the growth of your business?

People often ignore the benefits and important aspects of using hashtags to promote their business on Instagram.

Do you know a post with a single hashtag creates 12.6% more audience engagement than the posts without any hashtag? So, making a good hashtag strategy for marketing your business is worthwhile.

Once you decide to use Hashtags for marketing, the first question which might hit your mind is: How to use hashtags on Instagram to get more likes? How many Instagram hashtags to use in one post? Which hashtags to deploy in your Instagram posts? How to use hashtags on Instagram bio? Let’s answer these questions one by one.

#1 How To Use Hashtags On Instagram To Get Followers?

You can use the Instagram feed posts to appear in various hashtags and search results. But you will have to use different strategies for different posts and combine the hashtags smartly in each post.

Do not follow the herd of sheep blindly and use unnecessary hashtags just to fill your caption space. Instead of using the trending hashtags, find the hashtags which are relevant for your industry and are more niche, smaller and have already engaged your targeted audience.

You can find these creative, cool and community-based hashtags by looking at the Instagram hashtags of your competitors, your industry or your audience who are using them already.

More the niche topic, more the conversation of users. So, finding the best suitable hashtags for your brand is the best way to entice your targeted customers to your posts. You can also utilise hashtags on Instagram to get likes by publishing relevant material to your target audience.

#2 How Many Instagram Hashtags To Use In One Post?

You might be curious to know what hashtags get the most likes. When used wisely, the Instagram hashtags will drive you through the success you have always wished for by engaging and attracting more followers. There are lots of people who struggle with the proper usage of these hashtags. Either they don’t use the hashtags correctly for their businesses or they simply think the hashtags don’t work.

Instagram allows a maximum of 30 hashtags to use in one post and you may find people using this feature to grab followers and likes but still fail to do that. I will recommend you to use at least 15 or maximum 20 hashtags in a single post. But if you can use all the 30 hashtags strategically and stay relevant to the business at the same time, you are still good to go.

But I understand finding 30 appropriate hashtags for a single post is not going to be an easy task. So, here’s the secret recipe for that.

Go to the search bar and type the hashtag you want to use; you will get a bulk of options related to that hashtag.
Choose the most popular 3 to 4 hashtags which are having around 30k to 1 million posts. Anything with more than 1 million is irrelevant for you as it’s already dumped up with a whole lot of posts.
After that, select at least 3 to 5 hashtags which are moderately popular. These hashtags should be having posts in the range of 8k to 30k.
Now, pick 4 to 5 niche-oriented hashtags. These hashtags are your main target which is relevant to your business and industry. The problem, your solution, your approach and what the consumer is looking for.

Finally, include 1 or 2 hashtags of your brand only to let the audience know about you and your business.
If you use this technique, you will easily get 12 to 15 hashtags targeting your audience and if you try a bit more, you can easily reach up to 20 or 30 hashtags.

#3 Which Hashtags To Deploy In Your Instagram Posts?

Use the hashtags which are related to your industry and the solution you are offering to your customers.

While some industries can directly get their audience by using the hashtags related straight to their profession like #wildlifephotographer, others might need to go beyond that. You might need to think from a user’s perspective, what would you like to see and from a business owner’s view, you will have to deploy your hashtags which might be directly or indirectly related to your customer’s needs.

CONCLUSION

Hashtags can really be a key to use Instagram for social media marketing. It can establish your business on the major social media platform. To increase your audience reach, more engaged customers and followers, using hashtags in your feed posts is must. It will help you to find the right people at the right place.

But you will have to be well prepared and strategic with your approach. You must know to filter the relevant and irrelevant hashtags in order to gather the authentic users with whom you can build a long-term relationship.

Having mind boggling questions related to Social Media Marketing? Hit me up to get the answers to all of your queries.