June 2023 - Apponward
Mr. Mrityunjay Ojha

7 Mins to Read

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In today’s digital age, a strong online reputation is crucial for the success of any business. With the rise of social media and online platforms, information spreads rapidly, and a single negative review or comment can significantly impact a brand’s image. This is where Online Reputation Management (ORM) comes into play. 


In this blog post, we will explore what ORM is, its importance in business, steps for effective ORM, the benefits of using online reputation management tools, and how to manage your brand’s online reputation.


What is ORM?

ORM, or Online Reputation Management, refers to shaping and controlling an individual or organization’s online image. It involves monitoring, influencing, and mitigating negative content and conversations about a brand, thereby maintaining a positive online reputation. ORM encompasses various strategies and techniques, including monitoring social media platforms, review sites, and search engine results.


Importance of ORM in Business

Trust and Credibility: A positive online reputation establishes customer trust and credibility. Consumers are likely to choose a brand with a strong reputation and positive reviews.


Customer Acquisition and Retention: A negative online reputation can deter potential customers, resulting in lost business opportunities. In contrast, a positive reputation can attract new customers and encourage recurring purchases.


Brand Perception: Online reputation directly influences how the public perceives your brand. A negative reputation can tarnish your brand’s image and affect consumer perception of your products or services.


Crisis Management: In times of crisis or negative publicity, ORM helps businesses control the narrative and minimize potential damage. It allows you to address concerns promptly, provide accurate information, and demonstrate transparency.


How Online Reputation Management Works?

Online Monitoring: ORM begins with diligent monitoring of online mentions, reviews, and discussions about a business across multiple platforms. This includes social media platforms, review websites, news articles, forums, and blogs. Advanced tools and software are used to track and analyze these online conversations in real time.


Negative Content Mitigation: When negative content surfaces, ORM professionals develop strategies to mitigate its impact. This can involve addressing customer concerns, responding promptly to negative reviews or comments, and actively engaging with customers to resolve issues. By demonstrating a proactive approach, businesses can minimize the potential damage caused by negative publicity.


Content Creation and Optimization: ORM focuses on creating and promoting positive content about a business to enhance its online reputation. This includes developing engaging website content, publishing informative blog posts, and sharing valuable social media updates. Additionally, search engine optimization (SEO) techniques are employed to ensure that positive content ranks higher in search engine results, pushing down negative content.


Review Management: Online reviews hold significant weight in shaping public perception. ORM involves managing and responding to customer reviews across various platforms. Positive reviews are acknowledged and appreciated, while negative reviews are addressed professionally and resolved. Encouraging satisfied customers to leave reviews can also help boost a business’s reputation.


Benefits of Online Reputation Management

Implementing a robust online reputation management strategy offers numerous benefits for businesses. Here are a few key advantages:


Increased Trust and Credibility: A positive online reputation helps establish trust and credibility with customers, partners, and stakeholders. It creates a favorable perception of the business, making it more likely for customers to choose its products or services.


Competitive Advantage: A strong online reputation can differentiate a business from its competitors in today’s competitive market. Positive reviews, ratings, and testimonials can sway potential customers to choose one business over another.


Better Customer Relationships: ORM allows businesses to actively engage with their customers, addressing their concerns and resolving issues promptly. This fosters better customer relationships and increases customer loyalty.


Crisis Management: In a PR crisis or negative publicity, having an established ORM strategy can help businesses effectively manage the situation. Swift action and transparent communication can help minimize the impact of negative incidents on a business’s reputation.


The Importance of ORM in Businesses

Trust and Credibility: A strong online reputation helps businesses establish trust and credibility with their target audience. Positive reviews and testimonials from satisfied customers can significantly influence potential customers’ decision-making process.


Brand Image and Perception: How a brand is perceived online greatly affects its image. ORM allows businesses to control and shape this perception by promptly addressing negative reviews and feedback, highlighting positive customer experiences, and engaging in proactive reputation-building activities.


Customer Acquisition and Retention: A positive online reputation attracts new customers and encourages repeat business. Customers are more likely to choose a brand with a good reputation as they perceive it as a safer and more reliable choice.


Crisis Management: ORM plays a vital role in mitigating the impact of potential crises. By actively monitoring and responding to negative feedback or misinformation, businesses can prevent a crisis from escalating and protect their reputation.


Effective Online Reputation Management Strategies

Monitor Online Conversations: Utilize monitoring tools and services to keep track of online mentions, reviews, and social media conversations related to your brand. This allows you to address any negative sentiment or issues that arise promptly.


Engage with Your Audience: Actively engage with customers on social media platforms, review websites, and other online channels. Respond to both positive and negative feedback professionally and empathetically, showing that you value your customers’ opinions.


Provide Exceptional Customer Service: Delivering outstanding customer service is crucial for maintaining a positive reputation. Ensure your customer service team is well-trained and responsive, promptly and effectively addressing customer concerns.


Encourage and Manage Online Reviews: Actively encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or industry-specific review websites. Address negative reviews by offering solutions or explanations, demonstrating your commitment to resolving issues.


Create and Share Positive Content: Regularly create high-quality content showcasing your brand’s values, expertise, and positive customer experiences. This helps to establish a positive online presence and push down negative search results.


Monitor and Address Fake News or Misinformation: In the era of fake news, monitoring and addressing any false information that could harm your brand’s reputation is essential. Respond promptly with accurate information and consider legal action if necessary.



In today’s digitally connected world, online reputation management has become an indispensable part of running a successful business. A positive online reputation builds trust, enhances brand image, and contributes to customer acquisition and retention. 


Businesses can safeguard their reputation and thrive in the competitive digital landscape by implementing effective ORM strategies, such as monitoring online conversations, engaging with the audience, providing exceptional customer service, and managing online reviews. Remember, a strong online reputation is an investment in long-term success.

Anand Kumar Mishra

8 Mins to Read

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Household chores seem simple, but doing them requires much hard work and diligence. Due to busy work schedules, most people do not have the time or energy to finish these tedious tasks. As a result, there is a huge demand for on-demand house-cleaning mobile apps


These services include everything in general house cleaning, like vacuuming, pressure washing, carpet cleaning, etc. The pandemic played a significant role in the rise of the popularity of these services. 


The technological advancements have also created a lucrative opportunity for mobile app developers to create an on-demand house-cleaning mobile app. A house cleaning app allows users to search for local cleaning services, book, schedule appointments, and even pay for them. The app can also provide real-time updates about the status of your cleaning service and details about the cleaning professionals coming to your home.


Do you also want to develop your house cleaning app and move into the constantly growing on-demand mobile app? If yes, this blog will provide information about the advantages, essential features, and market statistics of on-demand house cleaning apps.


What do the numbers say?

  • The market for household cleaning products is expected to grow by 4.4% from 2022 to 2028, reaching $321.82 billion from $247.94 billion in 2022.
  • The annual growth rate of house cleaning is projected to be approximately 20% by 2025, resulting in a revenue of approximately USD 40.38 billion.
  • House cleaning in the US has become one of the fastest-growing industries in the country.
  • Currently, sales in the USA amount to around $20 billion, with an annual growth rate of 20%.
  • According to the data, about 10% of landlords in the US use house cleaning companies to clean their properties.
  • Cleaning services are most profitable in the US, UK, Australia, France, Germany, and India.
  • Asia-Pacific is the largest consumer of household cleaning products in the world.


Advantages of developing an On-Demand House Cleaning Mobile App

Better Visibility

Today, people rely increasingly on their smartphones for all kinds of services. Apps increase visibility and allow a company to connect with potential customers easily. Hence, there’s a lot of demand for house cleaning on-demand app development.


Marketing Tools

House cleaning apps are one of the most effective marketing tools for a cleaning business. It enables cleaning companies to interact with their customers via messages, notifications and messages. The service provider can stay in touch with the customers regularly and keep them informed about the latest offers and services. 


Push notifications are one of the most useful features of On-demand House Cleaning app development. It lets the company notify customers about upcoming offers, promotions and new services.


Help Create Long-Lasting Relationships with Customers

Customers are always looking for the best possible solutions and want to interact with brands. With the house cleaning apps, users can call, send a message, and even chat directly with the company. It is necessary to create customer trust and confidence in the business. Therefore, when selecting the on-demand application development company, ask them to include this feature.


More convenient

In today’s world, comfort and convenience are more important than ever, and house-cleaning apps cater to all these needs. That’s why house cleaning app development on-demand is so popular.


With the help of mobile apps, house cleaning companies provide home cleaning services on one platform so that their customers can live their lives in comfort.


People who use a house cleaning app can search for different service providers, rate them based on their ratings, hire them, and pay for their services.


Essential Features of On-Demand House Cleaning Mobile Apps

User Panel 

One-tap Booking: When users press the cleaners search button on the app, the app will display a list of all the available cleaners in the area. Users can then send requests to the cleaners.


Select cleaning types: Users can select the services that best suit their needs. 


View Bookings: Users can view reservations with all the details, including location, mode of payment, time of day, and more. It becomes easier to explore the results and share ideas that are relevant and likely to engage your audience.


Push Notifications: All the notifications about the payment request are confirmed. New offers and promotions are sent to your users.


The push notification is an engaging way to inform customers about new updates.


Secured Payments: Users can pay in various ways, like digital wallets, credit cards, and more. This makes it easier for you to use the services.


Check Cleaner Availability: Before sending out the request, users can check if the cleaner is available in the time slots they need. 


Service Provider Panel


Accept/reject user requests: Cleaners can decide whether to accept or reject user requests based on their work hours, available time, and the number of requests they have received.


Manage order requests: The cleaners are also responsible for the request that is assigned to them. Depending on their busy and free time, they may switch between different requests.


Payment receipt: Users can pay cleaners directly through the app’s built-in payment options. They also can track their monthly revenue and see if there are any outstanding payments from users.


Notifications: Cleaners can also check the notification for order confirmation or payment. 


Admin Panel

Manage schedules online: The administrator oversees the administration of registered users, cleaning staff, and booked reservations within this department.


Customer service: The administrator is solely responsible for ensuring the users’ requests are diligently met. They can take feedback from the users to identify the areas that need improvement.


Dashboards and statistics: This is the main part of the software that the administrator manages. The administrator manages and maintains all the data related to the app’s usefulness, the number of registered cleaners, the most popular offers, services used, etc.


Manage services and prices: All services under this division are managed by the administrator, including the schedule of fees. The administrator may modify the services and pricing based on user requirements and market trends.


App monetization: Ads, banners, In-app Purchases, Promotional Emails, and Templates are all managed and tracked by the administrator.


Final Thoughts

In conclusion, on-demand house-cleaning mobile apps have revolutionized how people manage household chores. With the convenience of one-tap booking, users can easily find local cleaning services, schedule appointments, and make secure payments. These apps provide a platform for customers to connect with cleaning professionals and offer marketing tools to cleaning companies, allowing them to engage with their customers and build long-lasting relationships. 


The increasing demand for house cleaning services and the significant growth of the household cleaning products market make developing an on-demand house cleaning mobile app a lucrative opportunity. Embracing technological advancements and tapping into the on-demand economy, on-demand house-cleaning mobile apps are set to transform how people maintain their homes in the years to come.

To create your on-demand house-cleaning app, you must correctly plan, design, develop, test, and promote it. Hire a mobile app development company to help you build your on-demand app for house cleaning and watch your business grow from there.

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