Author: Mr. Mrityunjay Ojha

How often does it happen that you Google a question and have to click through several links before finding what you have been looking for? Sometimes, you may never even find what you were looking for.

Google’s December 2022 Helpful Content Update aims to tackle this issue. Google’s aim is to weed out higher-value content and rank it on top. The search engine’s goal is to deliver a satisfying experience by matching users with high-quality content.

Let us go through what this new Google Update means and how it affects content creators.

What is the Google Helpful Content Update about?

The December 2022 Google Helpful Content Update is the fifth algorithm update of 2022 by Google. The last helpful content update by Google was announced on August 18, 2022, and it started rolling out on August 25, 2022. The update was aimed at targeting low-quality content marketing specifically done for search engines and not people.

The type of content Google is planning to go after lacks EAT- expertise, authoritativeness, or trustworthiness. Search engine-first content could do well in SERPs and receive a lot of search traffic. However, it leaves the user wanting more and compels them to keep clicking because it doesn’t provide a response to their query.

Google launched a site-wide ranking signal to put the new upgrade into practice. Websites with irrelevant content are categorized by it. 

According to Google, the recuperation process won’t be quick if the new signal deems your website useless. Even after you delete useless information or upgrade your content writing for Google, ranking changes may take months to take effect.

What’s new? 

The helpful content update (aka system) is now a global update that affects all languages, not just English. This will assist Google’s systems in detecting more types of low-quality content created specifically for Search Engine Optimization rather than people.

What does it mean for your website?

• To determine if you’re using helpful content, Google will use a site-wide ranking signal.
• Google considers AI-generated content to be spam and will detect it using its machine learning algorithm.
• Content created for ad monetization and clicks will no longer work.
• There will be no manual penalties, but you may begin to lose organic visibility.
• Where aggregation becomes a problem, detection becomes more visible across a larger volume.

How to tell whether your content is helpful or unhelpful?

Helpful content provides value and satisfies the user’s curiosity. It is original and is not curated from non-human sources. On the other hand, unhelpful content recapitulates data that already exists. Unhelpful content has no unique angle or point of view and leaves gaps for the user to fill. 

If your website consists of unhelpful content that does not match the user’s search intent, you can either improve it or remove it entirely. Either of the two decreases the chances that Google will classify your content and rank it lower.

Answer the following questions to validate if you have helpful content:

• Do you have an existing or target audience that would benefit from your content if it were sent to you directly?
• Does your content show first-hand expertise and a depth of knowledge?
• Does your website have a primary purpose or focus?
• After users consume your content, do they have enough knowledge about the topic and leave with a satisfying experience?
• Do you follow Google’s core updates?

If the answers to the above questions were yes, you follow a people-first approach with your content.

If there were some nos, let’s evaluate further:

• Does your content primarily attract search engines and not humans?
• Do you produce content on different topics merely to get a better ranking?
• Do you use extensive automation to create content?
• Does your content lack new insight, and is curating what others say?
• Is your content mostly based on what’s trending and not what your current audience wants?
• Does your content encourage readers to research for more accurate information from different sources?
• Are you following a particular word count approach because you have heard Google has preferences?
• Does the content you produce lack expertise?

If you answered “yes” to any of these questions, You must address the content on your website that is written with search engines in mind.

What to do now?

We’re just getting started with the December 2022 helpful content algorithm upgrade. The first three to four days after Google announces an update are typically when we notice the biggest effects, but it will take around two weeks for everything to trickle out.

We advise comparing your rankings and organic traffic throughout the coming week to the same time frames from the previous month and year. How this most recent algorithm update has affected your rankings should be determined by if there have been any positive or negative adjustments to ranks and visibility. After that, we advise reading Google’s “More content by people, for people in Search” document to see how you may create more valuable and authentic articles.

History

Two entrepreneurs, Nandan Reddy and Shriharsha Majety founded the Swiggy Food Delivery startup in 2013. They first created Bundl, an e-commerce website, to facilitate courier service and shipping across India. The Bundle had been rebranded and was ready to enter the food delivery market. At the time, there were several unicorn startups in the food delivery sector, including Foodpanda (Ola cab), Tinyowl (acquired by Zomato), and Ola cafe (shutdown).

Swiggy began operations in August 2014 when it joined a couple of eateries in Bengaluru’s Koramangala neighbourhood. Following that, they began delivering food to their customers in less than 40 minutes.

Soon after, in May 2015, Swiggy raised its first round of funding and launched the app. With this innovative app, one can have incredible food delivered right to their door and elevate their living standard.

Founders

Rahul Jaimini, Nandan Reddy, and Sriharsha Majety established Swiggy in August 2014. Rahul Jaimini, 31, is an IIT alumnus, while Nandan Reddy, 29, and Sriharsha Majety, 31, are both Birla Institute of Technology and Science (BITS) Pilani, graduates.

Business Plan

Swiggy’s business concept is fairly straightforward. They are aware of the power of a well-functioning infrastructure supporting an effectively dispersed hyperlocal service. 

The cycle begins when customers look up a restaurant on their mobile device or website, consider their options, and place an order. The restaurant takes the order, prepares it, and waits for the delivery person to show up. The restaurant’s order is picked up by the Swiggy-arranged delivery executive, who then takes it to the customer’s previously provided address.

Modern technology makes the process even simpler than it already is, enhancing the user experience. The timing issue was one thing Swiggy discovered from the previously emerging unorganized food delivery sector. Order fulfilment took a long time for independent restaurants because there was no set structure to direct every action. Swiggy’s dual-focused strategy toward customers and restaurants thus yielded significant rewards.

Swiggy’s two significant revenue streams are as follows:

• Swiggy receives most of its fee revenue from restaurants for lead generation and acting as a supply partner.
• Swiggy also charges a nominal delivery fee on orders under 200 rupees in most locations.

GMV

In the first half of 2022, Swiggy, a key player in food tech, saw an increase in both its overall sales and order volume. According to Prosus, Swiggy’s food delivery company orders increased by 38%, while its overall sales, or gross merchandise value (GMV), increased by 40% in the year’s first half.

The report states that the company’s overall quick commerce and gross merchandise value increased by 20 and 15 times, respectively.

The report also stated that the GMV for restaurant food delivery was $1.3 billion and the GMV for quick commerce was $257 million.

According to Prosus, Swiggy’s revenue increased faster overall, by 72 per cent, to $150 million.

Investors

• April 2015 $2M Accel, SAIF Partners
• June 2015 $16.5M Accel, Norwest Venture Partners, SAIF Partners
• Jan 2016 $35M Accel, Norwest Venture, PartnersSAIF, PartnersHarmony, PartnersRB
• May 2016 $7M Accel, Norwest Venture Partners
• September 2016 $15M Accel, Norwest Venture Partners, SAIF Partners, Bessemer
• Jan 2017 $5M Innoven Capital
• May 2017 $80M Accel, Norwest Venture Partners, SAIF Partners, Bessemer Venture
• February 2018 $100M Prosus & NaspersMeituan-Dianping
• June 2018 $210m Prosus, DST Global, Coatue Management, Dianping 
• Dec 2018 $1.0b Prosus, DST Global, Tencent, Wellington Management, Hillhouse Capital, Coatue Management, Dianping 
• Feb 2020 $113m Prosus, Dianping 
• Apr 2021 $800m Accel, Prosus, Goldman Sachs, Alpha Wave Global, Carmignac 
• Jul 2021 $1.3b Accel, Prosus, Goldman Sachs, Wellington Management, Qatar Investment Authority, Alpha Wave Global, SoftBank, Amansa Holdings, Think Investments, Carmignac  
•  Jan 2022 $700m Prosus, Qatar Investment Authority, Alpha Wave Global, Invesco, Smile Group, Kotak Private Equity, IIFL Asset Management, Baron Capital, Ark Impact, Ghisallo Partners, Sixteenth Street Capital, AIF & PMS, Segantii Capital, Sumeru Venture

Marketing Strategies

Swiggy uses both online and offline marketing efforts as part of its marketing strategy. It uses Instagram, Pinterest, Youtube, Facebook, and Twitter to advertise its campaigns. Some of its campaigns are Know the photographs and food walk of your food series in a local region, Secondtomom, #DiwaliGharAayi, and #SingwithSwiggy. 

Through these channels, the company engages with its audience and efficiently develops its brand image. With an average of one post per day, their Facebook page is quite active with daily updates. Swiggy uses social media not only for advertising but also for customer service, from responding to concerns to soliciting feedback.

Challenges faced

• Inconsistent consistency of the food
• Prior distribution date,
• Meal packaging at the distribution
• Conditional feeding
• Extremely poor margins on orders to run
• High transportation expenses
• Increase delivery personnel to distribute additional orders.
• To navigate the algorithm.

The successive factor of Swiggy 

• Strong advertising channel.
• Efficient workforce.
• Social networking and a good rating system.
• Seasoned funding sources.

Result

There are many things that Swiggy does right, but its excellent logistical operations are what are fueling its expansion. Marketplaces like Zomato, TinyOwl, and Foodpanda were created to connect customers with restaurants while “outsourcing” the deliveries to the restaurants themselves or third-party logistics companies.

Estimated Valuation: $10.7 billion.

In the era of social media, it would take living under a rock not to be aware of or at least heard of the channels that today’s youth and hundreds of successful influencers use.

Everyone knows about Instagram, Facebook, and Snapchat, but what about TikTok?

This short video-sharing app has become one of the most downloaded mobile applications. It has more than 500 million users worldwide.

It is common for a new social media platform to get popular when it comes out, rise to the top, and disappear after a while. But TikTok’s influence must be addressed as it is clear that the app is here to stay. 

Understanding the Story of TikTok

To put it simply, TikTok is a video-sharing social media platform used to create and share short videos. TikTok was initially launched as Douyin in China in 2016. In 2017, the app was launched for markets outside China. Douyin and TikTok both use the same software. However, both maintain separate networks for Douyin to comply with the Chinese censorship restrictions.

Earlier, TikTok videos could not be longer than 15 seconds. But TikTok gradually increased the length of the videos over the years. The limit got extended to one minute and then three minutes eventually. Now, the platform enables its users to increase the length of a video to up to ten minutes! And, of course, videos can still be shortened to make 15-second clips.

Users can add specific elements to their videos, such as special effects and music.

The app consists of all things that internet users love; easy, quick entertainment with instant gratification. TikTok is right up Gen Z’s alley. 

Story of TikTok

In 2017, ByteDance, known for owning well-known news websites and other video hosting services like BuzzVideo, purchased the popular mobile app called Musical.ly. The Musical.ly app was purchased by 39-year-old entrepreneur Zhang Yiming, owner  of ByteDance, in 2017 for over $1 billion. Zhang used the app’s code as the basis for TikTok, which debuted in August 2016.

The merger resulted in TikTok gaining smooth access to target the US teen market that was previously controlled by Musical.ly.

The app is currently one of the most used platforms among Millennials and Generation Z users, ranging between 16 to 30 years of age.

Success Story of TikTok: YouTube Built for Mobile

Success Story of TikTok is hard to argue with. The social media platform had over 1.2 billion MAUs (Monthly Active Users) in the fourth quarter of 2021 and over 1.5 Billion MAUs (Monthly Active Users) in the third quarter of 2022. The app’s total number of downloads in 2022 reached 1 Billion and 1.5 Billion on the Google Play Store and App Store, respectively.

Video-First UI

The “For You Page,” a video-first interface that fills the entire screen and starts playing right away to draw people into the program, is the main draw of TikTok. Since shadow profiles are created based on device ID, there is a one-screen onboarding process when the application is first used. A large number of people don’t truly have accounts. Every video loops by default, and users can swipe up and down to move through the never-ending list of video content sideways to enter a creator’s profile for more content or press one of the numerous tiny buttons scattered around the perimeter of the screen.

Short-Form Video

The content on TikTok is relatively brief—it used to be 15 seconds, but now it may last up to 10 minutes. Since short videos are by nature mobile-optimized, they naturally have a very different product DNA than long videos.

The friction of both creation and consumption is decreased with short content. Most TikTok videos are created by the creator alone, and many upload several videos daily. 34% of US consumers shoot content every day, according to a ByteDance advertisement deck from 2018. On other platforms, longer material is often not produced or edited on mobile, and the creators frequently work with teams.

From a consumption standpoint, a user is less committed to opening the app repeatedly if the app just offers small pieces of material. Every dopamine impact occurs quickly, and many TikTok’s climaxes at the very end (the algorithm favors watch length). All videos replay by default, often leading to multiple re-watches (which also has a heavy weighting in the algorithm). As a result, each user’s algorithm gets trained extremely fast.

For instance, in the time it takes to watch a 10-minute YouTube video, TikTok can capture data from 40 15-second videos. Training users to actively sit through full videos (that play with sound by default) makes them more receptive to ads. TikTok’s bite-sized content offers frequent, organic ad breaks as its US advertising business ramps up.

Conclusion

In less than six years, TikTok has become one of the most culturally significant products in the world. In a nutshell, TikTok is entertaining, fun, and addictive and has seen a massive surge in popularity in the last few years. TikTok evidently has the potential to become the most prominent marketing and social media platform.

The McDonald Brothers

Dick and Mac McDonald relocated to California in search of possibilities they believed to be inaccessible in New England. They operated drive-in restaurants successfully despite failing in the movie industry. But in 1948, they took a chance by decluttering their business and launching their Speedee Service System, which offered 15-cent hamburgers. Due to the restaurant’s popularity, the brothers started franchising their idea, with nine locations becoming functional restaurants. Dick and Mac McDonald developed their Speedee Service System in San Bernardino, offering a condensed menu of fries, shakes, and hamburgers for fifteen cents each. Without counting their original establishment in San Bernardino, the brothers sold 14 franchises, of which 10 were operational restaurants.

Ray Kroc

Ray Kroc, a native of Chicago, quit high school after his sophomore year to enlist in the Red Cross Ambulance Corps for World War One. Ray returned home to make a living as a musician and eventually sold paper cups after the war ended before his regiment was deployed abroad. He took on the role of Multimixer’s (a milkshake mixing machine) only distributor in 1939. In 1954, he visited the McDonald brothers, and as a result, he was appointed their franchise agent. Kroc inaugurated the first McDonald’s east of the Mississippi in 1955.

In April 1955, [Kroc] launched the first restaurant for McDonald’s System Inc., a forerunner of McDonald’s Corp., in Des Plaines, Illinois. For $2.7 million, McDonald’s purchased the rights to the brother’s business in 1961.

Going Global

In Ray Kroc’s vision, 1,000 McDonald’s outlets would be located only in the United States. Despite this, McDonald’s kept expanding, starting in 1967 with locations in Canada and Puerto Rico. In addition, the corporation now operates more than 36,000 restaurants across more than 100 countries. The most recent launch was in Kazakhstan in 2016.

The Red and White

The McDonald brothers asked that their architect create a striking architecture that would display their Speedee Service System. The “Red and White” was beautifully designed by architect Stanley Meson. Dick McDonald added arches to the structure because he thought the roof line was too flat. This structure’s design was initially implemented in 1953 and remained in use until the late 1960s when the Mansard Roof design took its place.

The “Golden Arches” were made by a sign maker using yellow neon in them. Downey, California, is home to the oldest McDonald’s, Red and White, having opened its doors in 1953.

Mansard Roof

In 1969, McDonald’s opened a location in Matteson, Illinois, and debuted a new mansard roof design. Many franchisees initially renovated their Red and White facilities to adapt to the new design. In addition, the drive-through and McDonaldland Parks (Play Places) were added to the restaurant in the 1970s. Throughout the subsequent years, the exterior of the Mansard underwent numerous alterations.

Today

McDonald’s restaurants have designs incorporating existing architecture and other distinctive features. As a result, McDonald’s architecture is constantly evolving to meet the expectations of its customers.

Brief Intro

Snapchat is an instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

Brilliant Idea

There was a fundamental dispute about the start of Snapchat. But, the central scene shows three students at Stanford University, Reggie Brown, Evan Spiegel, and Bobby Murphy, that transformed their wish to send images that disappeared after a little while into a multi-billion app. At first, the app was named Picaboo, but in September 2011, Evan Spiegel and Bobby Murphy renamed it Snapchat. The self – disappearing photos and videos provided two main advantages. Firstly, the limited lifetime of those snaps encouraged users to try the app, and secondly, it removed the concerns of Snapchat’s owners about storing, archiving, and managing those creatives. 

So now let’s see what exactly determined Snapchat’s trajectory point by point.

How did Snapchat do it?

Numerous growth hacks that work are noticed in Snapchat’s strategy.

Word Of Mouth

It’s incredible how effective word-of-mouth can be. In 2011, a few months after its release, Snapchat had only around 100 users. However, a funny tale goes that one of the co-founders’ cousins shared the app with his classmates, which quickly became a sensation among teens worldwide. Because they were curious, many users downloaded the app and were delighted to learn that silly photographs sent at a silly moment disappear forever after the receiver opens the message.

Emojis And Filters

Because most Snapchat users are young, the app owners needed to think about a strategy that would bring Emojis to Snapchat for the joy of their customers. This is why Snapchat spent $100 million last year buying Bitstrips, an Emoji app to adapt the bitmojis to suit the Snapchat style.

Personalization

For Snapchat, everything is different. From the core function of the app to the way users connect with their contacts, everything reveals a personal and human aspect. These characteristics transformed Snapchat into a go-to app for customers who want to impress their friends and brands looking to bring their products in front of their clients. 

The impermanence of snaps and the opportunity offered for its users to share their stories represent the key factors that explain the fast growth of this app. 

As you can see, the least important reason for users to prefer Snapchat is to connect with their friends, maybe because many other apps focus on this primary goal.

The entire complex of user acquisition and retention

The owners of Snapchat soon realised they needed to do more than simply offer a fascinating app because they didn’t do anything particularly noteworthy when they debuted the app. Everything got on the right track just after they started spreading the word about it. The next move was to enhance the app to impress more and more users. Constantly adding improvements and innovative features help them to keep their users addicted to the platform.

Advertising platform

Observing the vast potential represented by the marketing section of the app, the team behind Snapchat managed to create an incredible platform that not only helps brands to promote their products but also finds new ways to transform ads into a playful experience.

FINAL THOUGHTS

Snapchat has proved that focusing your attention on offering your users the product they want before they even realize what they need is the proper way to start your business. In most cases, that is what many app owners dream of accomplishing.

Instagram and Facebook are the top two most popular social networking sites in the world. They allow us to connect with our friends and family, post images and videos, and promote our businesses. Even if Facebook still holds the top spot for the most widely used social media advertising platform, Instagram is quickly establishing itself as an effective, lead-converting alternative.

Any outbound marketing or development plan must include social media advertising, and producing advertisements is a fantastic method for marketers to do this. But you should be aware that there are different types of Facebook and Instagram advertising accessible; there isn’t just one type. Let’s understand them further in detail.

Facebook ads

Facebook ads are the advertisements that show up on your Facebook profile. Based on the users’ location, demographics, and profile data, they are specifically targeted to them.

Let’s examine the different types and objectives of ads on Facebook and what you need to know about each one.

• Brand Awareness

Brand Awareness ads are used by advertisers to display ads to viewers who can remember and recall their brands efficiently. It provides the anticipated ad recall lift (users) measure, which indicates the approximate number of individuals who would recall a certain advertisement if questioned within two days. For the most precise assessment of ad recall, a brand-lift research is necessary.

The anticipated ad recall lift (users) measure, however, might be a practical substitute if the campaign doesn’t fulfil the requirements to carry out a comprehensive analysis.

• Traffic

The goal of the traffic advertisement is to direct users to an application or website. You may design advertisements with Traffic as the goal that:

-A website, application, phone call, or Messenger discussion are some examples of destinations you may send folks to (website clicks)

-Boost the amount of people using your desktop or mobile application (app engagement)

• Lead Generation Ads

The process of increasing interest in a company’s goods or services is known as lead generation. You may set up campaigns on Facebook with a Lead Generation Ads that invites users to enter their contact information into a “Instant Form” form. Using the Facebook pixel, you may also monitor activities related to lead conversion on your own website.

• Conversion

A Facebook conversion ad is an advertisement with the website conversion target. Facebook website conversion advertisements entice potential consumers to visit your post-click page and take action, whether your objective is page views, video views, sales, or any other action to support the expansion of your online business.

• Catalogue

A catalogue is a document that contains details on the goods you intend to promote or sell on Facebook and Instagram. You may make catalogues for many sorts of merchandise, including goods, lodgings, travel itineraries, vacation spots, real estate listings, and cars. Commerce Manager is the platform used for catalogue creation and management.

• Message Ads

The goal of Messages directs interactions to your company. Ads that allow you to chat might help you start a discussion on messaging services. These advertisements will be shown to users who are more inclined to engage in discussion with your company on WhatsApp, Instagram, or Messenger. This encourages customers to take action from consideration.

Final Thoughts

Start by analyzing your marketing strategy before you start producing advertisements for your company. After determining your company’s objectives, ask yourself what those are, and only then can you launch an advertising campaign.

The secret to optimizing your Facebook marketing campaigns is constant development. You’re likely to begin seeing better outcomes and greater engagement as you continue to improve and tweak.

If you’re a newcomer to social media advertising, we can help you compete effectively. By steering you in the right direction, the Apponward team can help you with your social media advertising strategy. Connect with us Best Social Media Marketing Agency.

The future of any organization depends on its day-to-day functions. With the changing marketplace and trends, the marketing strategies, also need to be changed accordingly.

We might get to hear a lot about the Business-To-Business or B2B transactions often these days but many of us might not be knowing about it and its role in the growth of any business or organization.

WHAT IS B2B BUSINESS?

B2B also known as Business-To-Business is a type of transaction between two businesses where one business does a trading or commercial business with the other. It can include a manufacturer and a wholesaler, SaaS products, or overall business supply organizations. We can find B2B firms in every industry whether it’s manufacturing or retail. Examples in the real world B2B business are ample and visible then we might guess. For instance, the cloud-based storage companies like Dropbox which serves individuals as well as businesses.

B2B business can yield way more success than you expect if we can keep pace with the market and trend.

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B2B BUSINESS OBJECTIVES

To stay in the market intact, organizations are targeting the audience which can bring more business and build a strong economy. Some of the main objectives of B2B Business are:

Generating Leads

To build a strong B2B business, lead generation is the process of enticing your consumer towards your products and services. Your audience might love your contents, but it does not mean that you keep creating similar contents. Experimenting with your contents, introducing fresh contents may help you to expand your business reach and might attract better leads.

Brand Awareness

Being in the top in your consumers’ brand list is vital in B2B content marketing. You can easily reach a large audience if you can show the ability of your organization to help the consumers by sharing your knowledge and expertise in your business.

Customer Engagement

Customers buy services from people not organizations. Trust and loyalty are the two main pillars in the B2B business. You can keep your customers engaged to your business and services by providing them values through your services.

Web Traffic

Having a strong traffic on your content is needed to have a strong digital presence in the market that can stand out from other competitors online. Without web traffic, your contents may remain unnoticed making it difficult to achieve your other goals too.

Lead Conversion

Converting your leads into customers needs nurturing them with relevant contents which strengthens the Trust in your business. Trust, in turn, will make it easier to convert the leads and generate upsell with them.

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Building strong and lasting relationships with your customers is the key to providing success doses to your company. Surrounding your consumers with what they need will help you to build your B2B ecosystem with other businesses.

Is your application able to support a high level of scalability?

Making your business application scalable will help you to expand your business later in the future easily. When it comes to Scalability, it’s of two types:

Architectural Scalability

An architecture is scalable if it can scale up to meet the increased workloads. If all of a sudden, the traffic exceeds then, the system can be scaled up(software and hardware) in order to meet the extra workload. For this, you need to follow the latest market standards to design your system including the storage, cloud server, fault tolerance, backup strategies and security.

Technology Scalability

Technology Scalability means scaling up your application technically in response to the changing technologies .Are you following the latest technologies being used in the market such as trending and stable programming languages (ReactJS, Laravel, Angular, etc.), Compatible Migration Tools, Reusable components, etc. to technically scale up your solution at any point of time.

Is your software available in the mobile Platform?
Making your application available to the mobile platform will keep one step ahead of those who are not on the platform.

Are you up to date with the latest digital marketing standards?

There are thousands of organizations competing in the market for the same customers. Unless you stand out of the crowd and keep yourself up to date with the current digital marketing standards, you are going to be knocked out of the queue. For example, automatic campaigning in different social media, websites and apps.

ROLE OF SMARTPHONES IN B2B

B2B services are sometimes very critical to achieve success for many industries. While considering the potential of your organization, never limit yourself to a single model or strategy only.

According to a survey done by BCG (Boston Consulting Group), the usage of smartphones has influenced the revenue in the leading B2B companies by 40%. With the increasing usage of smartphones, it’s hardly surprising as the statistics of the people who are using them are transforming as well.

B2B buyers are using their phones a lot to perform their transactions nowadays. The presence of your business in mobile platforms has become a must in the status quo. If your business is not compatible with smartphone devices, you’re missing out a lot.

When you decide to make your business online, it’s crucial to make it available to the mobile platform too which should be able to answer the below questions:

Is your Web Application Compatible in the Smartphones?

With more than 3 billion people using smartphones worldwide, making your web application available to the mobile phone users will cover more audience and build a strong position of your business in the digital market.

Is your Web application user friendly and responsive?

Making your application user friendly and responsive will help your customers to use your application seamlessly anytime. A good user experience will retain your customers to use your services and help you to grow your business.

An active presence of your application in this platform will also help you with the strategic KPIs, such as time to purchase for the B2B buyers and consumer lifetime value. In addition to this, a pragmatic mobile experience will also uplift the repurchase rates, loyalty with more than 90% of the B2B buyers expected to buy from the same seller or vendor again.

There’s no single strategy to make the B2B business a success, however, it’s important to stay on the top of trends to build a powerful brand existence and increase the ROI. Establishing brand loyalty is an arduous and long task, but it’s always worth the effort.