Mr. Mrityunjay Ojha, Author at Apponward - Page 2 of 5

Author: Mr. Mrityunjay Ojha

25/09/2023
Mr. Mrityunjay Ojha

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Google Completes Rollout Of August 2023 Core Update

Posted on by Mr. Mrityunjay Ojha

Google recently announced the completion of its August 2023 Core Update, a significant development aimed at enhancing the quality of search results. The update primarily focuses on rewarding websites that provide helpful and original content, reinforcing Google’s commitment to ensuring users have a satisfying and productive search experience.

In this comprehensive guide, we will delve into the details of this update, understanding how the helpful content system functions and what website owners can do to optimize their content accordingly.

How the Helpful Content System Works

 
The primary objective of the helpful content system is to identify and promote web content that delivers a satisfying experience to visitors. Google has developed this system as a means to improve the overall quality of its search results. Here’s an overview of how it works:
 
1. Site-Wide Signal Generation: The helpful content system generates a site-wide signal that is incorporated into Google Search’s ranking algorithms. This signal is assessed alongside numerous other signals to determine a website’s search ranking. It also influences Google Discover, enhancing the discoverability of helpful content.
 
2. Automatic Identification of Unhelpful Content: Utilizing advanced machine-learning models, the system automatically identifies content that offers little value, has low-added value, or is generally unhelpful to users. This step is essential in distinguishing between content that enhances the user experience and content that falls short.
 
3. Impact on Search Performance: Websites that contain a significant amount of unhelpful content may experience a decrease in their overall search performance. The system aims to ensure that websites offering valuable and relevant information are prioritized in search results.
 
4. Global Application: The helpful content system operates on a global scale, encompassing content in all languages. It is designed to be inclusive and fair, irrespective of the language or region in which the content is created.
 
5. Automated and Continuous: The classification process is entirely automated and driven by machine learning. It operates continuously, allowing it to monitor both newly launched websites and existing ones. This continuous monitoring ensures that the system adapts to evolving content landscapes.
 
6. Weighted Signal: The system assigns varying weights to signals depending on the overall quality and helpfulness of the content. Websites with a substantial amount of unhelpful content may experience a more pronounced impact on their search rankings.
 
It’s important to note that the helpful content system operates automatically and is not a manual or spam-related action taken by Google. Instead, it is one of several signals that Google assesses to rank content effectively. This means that content deemed unhelpful by this system may still rank well if other signals identify it as valuable and relevant to specific search queries.
 

Implications for Website Owners

 
Website owners should be aware of the potential impact of the helpful content system on their sites. Here’s what you need to know:
 
1. Reward for Helpful Content: If your website consistently produces helpful and valuable content that aligns with users’ expectations and needs, there is no immediate action required. In fact, this system may benefit your site by improving its search ranking.
 
2. Monitoring Traffic Changes: If you notice significant changes in your website’s traffic, especially following publicly posted ranking updates related to this system, it’s advisable to conduct a self-assessment of your content.
 
3. Self-Assessment of Content: Website owners can use Google’s guidelines for creating helpful, reliable, people-first content as a reference for assessing the quality of their content. These guidelines include questions that help you evaluate your content’s effectiveness in meeting users’ needs.
 
4. Timelines for Improvement: Sites identified by the helpful content system may experience the signal’s influence over several months. Google’s classifier operates continuously to evaluate content, and the impact is assessed over time. As unhelpful content is improved or removed, the classification may no longer apply.
 
5. Refinement of the Classifier: Google periodically refines how its classifier identifies unhelpful content. When these refinements are significant, Google shares updates as “helpful content updates” on its Google Search ranking updates page. After such an update is completed, if the refined classifier observes improvements in content quality, the previous unhelpful classification may be lifted.
 

 

Conclusion

In conclusion, Google’s August 2023 Core Update introduces the helpful content system, a significant step toward prioritizing valuable and satisfying content in search results. Website owners are encouraged to assess their content, ensure it aligns with users’ expectations, and take action to improve or remove unhelpful material. While the impact of this system may be gradual, it underscores the importance of consistently delivering high-quality and relevant content to maintain and enhance search performance.

25/08/2023
Mr. Mrityunjay Ojha

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What is Migration Lag in SEO?

Posted on by Mr. Mrityunjay Ojha

In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) plays a crucial role in determining a website’s visibility and success. As businesses and websites undergo transformations – be it a complete redesign, migration to a new domain, or structural changes – a phenomenon known as “migration lag” can significantly impact their SEO performance.

In this blog, we’ll delve into what migration lag in SEO is, why it occurs, and how to effectively manage it to ensure a seamless transition without sacrificing search rankings

 

What is Migration Lag?

Migration lag refers to the period during which a website’s search rankings and visibility experience a temporary decline after undergoing significant changes or migrations. This phenomenon arises due to the time it takes for search engines to fully process and index the alterations made to a website.
During this period, a website might not appear as prominently in search engine results pages (SERPs) as it did prior to the changes. This lag can range from a few days to several weeks, depending on various factors.

 

Factors Influencing Migration Lag

Several factors contribute to the occurrence and duration of migration lag in SEO:

1. Algorithmic Adjustment: Search engines, particularly Google, utilize complex algorithms to assess and rank websites. When substantial changes occur, such as domain migrations or significant content modifications, these algorithms need time to reassess and determine the website’s new position in search results.

 

2. Indexing Process: Search engines continually crawl and index websites to update their databases. However, during times of significant changes, the indexing process might take longer due to the increased complexity of evaluating new content, structure, and interlinking.

 

3. Trust Building: For new domain migrations, search engines need time to build trust and authority for the new domain. This involves analyzing the website’s consistency, quality, and user experience over a period before reinstating its previous search rankings.

 

4. Backlink Reassessment: Changes in a website’s structure or content might lead to a reassessment of its backlink profile. This can affect the website’s authority and, subsequently, its search rankings.

 

5. Crawl Budget: Search engines allocate a specific crawl budget to each website, determining how often they crawl and index its pages. During migration lag, this budget might be temporarily affected as search engines prioritize crawling and indexing other critical changes across the web.

 

Managing Migration Lag Effectively

While migration lag is an anticipated consequence of significant website changes, there are steps you can take to minimize its impact on your SEO:

1. Thorough Planning: Before making any major changes, create a comprehensive migration plan that outlines the steps, potential risks, and contingencies. This includes creating 301 redirects for old URLs to new ones, ensuring proper HTML sitemaps, and implementing structured data markup.

 

2. Monitor Performance: Keep a close eye on your website’s analytics and search performance before, during, and after the migration. Monitoring performance metrics can help you identify any negative trends early on and take corrective measures.

 

3. Maintain Consistency: While making changes, strive to maintain consistency in your content, branding, and messaging. This reduces confusion for both users and search engines and expedites the trust-building process.

 

4. Test Rigorously: Before the actual migration, thoroughly test the new website or changes on a staging environment. This allows you to identify and rectify any technical issues that could negatively impact SEO.

 

5. Update Internal Links: Ensure that all internal links are updated to point to the new URLs. Broken or outdated links can hinder search engines’ ability to crawl and index your content efficiently.

 

6. Patience is Key: Recognize that migration lag is a natural part of the process. Avoid making further changes or panicking during this period, as it could disrupt the algorithms’ assessment and potentially prolong the lag.

 

7. Crawl Budget: Search engines allocate a specific crawl budget to each website, determining how often they crawl and index its pages. During migration lag, this budget might be temporarily affected as search engines prioritize crawling and indexing other critical changes across the web.

 

Final Thoughts

Migration lag in SEO is a temporary setback that many websites experience when undergoing significant changes. While it might cause a dip in search rankings and visibility, proper planning, meticulous execution, and patience can mitigate its impact. Remember that SEO is a long-term strategy, and the short-term fluctuations during migration lag can lead to long-term gains if managed effectively.

By understanding the factors at play and following best practices, you can ensure a smoother transition and maintain your website’s search visibility in the ever-competitive digital landscape.

13/06/2023
Mr. Mrityunjay Ojha

4 Mins to Read

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What are Broken Links? And How To Fix Them?

Posted on by Mr. Mrityunjay Ojha

Broken links are hyperlinks on websites that no longer work or lead to the intended destination. They are often encountered as error messages such as “404 Not Found” or “Page Not Found.” These broken links can frustrate website visitors and negatively impact user experience. They can occur for various reasons, including changes to website structure, deleted or moved pages, incorrect URL entries, or external websites being taken down.

 

Some common causes include:

 

Linking to external websites that have been removed or relocated: Websites frequently undergo changes, and pages or entire websites can be deleted or moved. If you have linked to a page that no longer exists, it will result in a broken link.

 

Changes in the URL structure of your website: When you modify the URL structure of your website, it can lead to broken links if the old URLs are not properly redirected to the new ones.

 

Typos or errors in manually entered URLs: Mistakes happen, and even a minor typo when entering a URL can result in a broken link.

 

Impact of Broken Links

 

Poor User Experience: When users encounter broken links, it disrupts their browsing experience and may lead to frustration. They may leave the website altogether, reducing engagement and potentially causing them to seek information elsewhere.

 

Negative SEO Impact: Search engines like Google consider broken links as a signal of poor website quality. A website containing numerous broken links may harm its search engine rankings. Search engines aim to deliver relevant and reliable content to users, so they prioritize websites with a healthy link structure.

 

Lost Opportunities: Broken links hinder effective navigation within a website. Visitors who encounter broken links may miss out on valuable information or fail to complete desired actions, such as purchasing, subscribing to a newsletter, or sharing content on social media. Consequently, the website owner misses potential conversions, engagement, and traffic.

 

Loss of credibility and trust: Broken links can give the impression that your website is outdated or not properly maintained. It may affect your user’s trust in your website and prevent them from returning.

How to Fix Broken Links?

Regularly Monitor and Detect Broken Links: To identify broken links on your website, you can use various tools like Google Search Console, broken link checkers, or website auditing software. These tools scan your website and provide a report of broken links, allowing you to pinpoint the problematic URLs.

 

Update or Replace Broken Links: Once you’ve identified broken links, it’s crucial to take action promptly. For broken internal links, you can update them by fixing the URL or redirecting them to the correct page. If the broken link points to an external website, you can search for an alternative source and replace the broken link with a working one.

 

Implement Proper Redirection: When a page on your website is permanently moved or deleted, it’s essential to set up 301 redirects. A 301 redirect automatically sends visitors and search engines to a new, relevant page, preserving SEO value and user experience. This way, users won’t encounter broken links, and search engines can update their indexes accordingly.

 

Customize Error Pages: When visitors come across broken links, displaying a generic error page can be disappointing. Instead, consider creating a custom error page that guides users back to your website’s main navigation or offers alternative content suggestions. This approach helps retain users and mitigate the negative impact of broken links.

 

Maintain a Consistent Link Check Routine: Broken links can occur over time, especially as websites evolve and external content changes. Implementing a regular link check routine, such as a monthly or quarterly audit, can help proactively identify and fix broken links before they become significant issues.

 

Conclusion

In conclusion, broken links can be detrimental to the user experience, SEO, and overall website performance. Regularly monitoring and fixing broken links is crucial for maintaining a high-quality website. By following the strategies mentioned above, you can ensure that your website provides seamless navigation, preserves SEO value, and delivers a positive experience to visitors.

Mr. Mrityunjay Ojha

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How can Search Engine Optimization (SEO) boost your business?

Posted on by Mr. Mrityunjay Ojha

Whenever someone mentions ‘Digital Marketing’, the buzzword that often pops up is SEO. However, Search Engine Optimization is much more than just a buzzword. It is an integral part of a successful digital marketing strategy.

 

Having a website is not enough. You can’t sit around and wait for people to stumble upon it in the massive field of the internet. You need to put in the work to make people see it. That is where SEO comes into the picture. 

 

When used strategically, SEO can benefit your business, including increased traffic and more qualified leads. SEO, at its core, has the potential to generate more organic attention for your business. 

 

But what is SEO? And, How can it help boost your business? 

 

How does SEO work?

Search engine optimization (SEO) comprises several strategies, actions and best practices. SEO aims to improve your website’s ranking in search engines — that’s why it’s called “search engine optimization” (SEO).

 

SEO is divided into two categories: on-page (or on-page SEO) and off-page (or off-page SEO).

On-page SEO is all you can do to improve your rankings on your site. This includes things like site size, keywords, header text etc.

 

Off-page SEO is something you do on other websites that affects the rankings. This usually only applies to ties.

 

Optimizing your website for higher rankings in search engines requires time, SEO knowledge and effective implementation of the on-and-off-page SEO factors. If the combined power of your site, or the SEO on an individual page, is greater than any other, then you’ll rank # 1 for a specific query.

 

7 benefits of SEO for your business

 

Boost credibility 

A website at the top of the search engine results page (SERP) is generally seen as authoritative and reliable by search engines. This, in turn, increases the trustworthiness of your company.

Take the time to improve and add content to your website, improve your site speed, and research keywords to increase your SERP ranking.

 

Drives Traffic to Your Website

Establishing a business isn’t easy, and one of the primary goals of your promotional or marketing strategy is to increase your online presence and awareness. With billions of people online every day, building a website is essential to building your company’s online presence.

SEO can help you accomplish this goal and drive traffic to your website. SEO helps your website stand out from the crowd and makes it easy for people to discover you. SEO increases your site’s awareness level, encouraging people to click through to you.

 

Generates Cost-Effective leads

Search Engine Optimization (SEO) is also known as inbound marketing because it’s a form of marketing that’s more cost-effective than cold calling or sending out unwanted emails or ads. When you use SEO strategically, you’ll be able to get to the front of the queue before people even know they’re looking for what you’re selling. They’ve searched for the keywords associated with your posts or listings, and they’ve landed on your site. As a result, they’re ripe and ready to convert.

 

Maximize PPC campaigns

SEO and PPC go hand in hand. PPC gets your site to the top of the paid search results, and SEO does the same organically.

 

Having both of these results at the top of your search engine results page increases your brand’s credibility. It also shows that you must spend more on advertising to reach the top.

You can use SEO to get the most out of your PPC campaigns. For example, a high-ranking page may perform even better if you include it in your PPC advertising campaign, especially if your keyword has a low CPC.

 

Increases Brand Awareness 

If you want to be recognized as a leader in your industry and as a solution relevant to your audience, an SEO strategy is a great way to do it.

 

With over 1.8 billion websites, how can you ensure the public recognizes your brand?

Getting to the first page of Google will increase your visibility and authority. You should see increased clicks once you have optimized your content according to search terms. This will continue to increase your engagement levels and trustworthiness. Your SEO strategy’s momentum will start a chain reaction leading to increased brand awareness.

 

Builds trust

Even with a well-thought-out SEO plan, building customer confidence in your brand takes time. Invest in high-quality content for your audience to become a reliable source of news and information. This will change the way consumers perceive your business, which in turn will improve your ranking.

 

Produces Long-lasting Results

Many businesses don’t succeed in their SEO efforts because they get impatient waiting for results. They give up and move on to another campaign.

 

Conclusion

It’s important to remember that SEO doesn’t happen overnight. Unlike other marketing strategies, you’ll see results in a matter of days. SEO is a slow and steady process.

Once you’ve gained traction, your online visibility and presence can last months and years. The more time and effort you put into SEO, the better the results will be.

Are you doing your SEO wrong? Learn how the right SEO can build credibility, increase organic traffic, improve visibility, and convert more leads. Contact us today to experience the Best SEO Services in town.

Mr. Mrityunjay Ojha

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A Comprehensive Guide to Online Reputation Management

Posted on by Mr. Mrityunjay Ojha

In today’s digital age, a strong online reputation is crucial for the success of any business. With the rise of social media and online platforms, information spreads rapidly, and a single negative review or comment can significantly impact a brand’s image. This is where Online Reputation Management (ORM) comes into play. 

 

In this blog post, we will explore what ORM is, its importance in business, steps for effective ORM, the benefits of using online reputation management tools, and how to manage your brand’s online reputation.

 

What is ORM?

ORM, or Online Reputation Management, refers to shaping and controlling an individual or organization’s online image. It involves monitoring, influencing, and mitigating negative content and conversations about a brand, thereby maintaining a positive online reputation. ORM encompasses various strategies and techniques, including monitoring social media platforms, review sites, and search engine results.

 

Importance of ORM in Business

Trust and Credibility: A positive online reputation establishes customer trust and credibility. Consumers are likely to choose a brand with a strong reputation and positive reviews.

 

Customer Acquisition and Retention: A negative online reputation can deter potential customers, resulting in lost business opportunities. In contrast, a positive reputation can attract new customers and encourage recurring purchases.

 

Brand Perception: Online reputation directly influences how the public perceives your brand. A negative reputation can tarnish your brand’s image and affect consumer perception of your products or services.

 

Crisis Management: In times of crisis or negative publicity, ORM helps businesses control the narrative and minimize potential damage. It allows you to address concerns promptly, provide accurate information, and demonstrate transparency.

 

How Online Reputation Management Works?

Online Monitoring: ORM begins with diligent monitoring of online mentions, reviews, and discussions about a business across multiple platforms. This includes social media platforms, review websites, news articles, forums, and blogs. Advanced tools and software are used to track and analyze these online conversations in real time.

 

Negative Content Mitigation: When negative content surfaces, ORM professionals develop strategies to mitigate its impact. This can involve addressing customer concerns, responding promptly to negative reviews or comments, and actively engaging with customers to resolve issues. By demonstrating a proactive approach, businesses can minimize the potential damage caused by negative publicity.

 

Content Creation and Optimization: ORM focuses on creating and promoting positive content about a business to enhance its online reputation. This includes developing engaging website content, publishing informative blog posts, and sharing valuable social media updates. Additionally, search engine optimization (SEO) techniques are employed to ensure that positive content ranks higher in search engine results, pushing down negative content.

 

Review Management: Online reviews hold significant weight in shaping public perception. ORM involves managing and responding to customer reviews across various platforms. Positive reviews are acknowledged and appreciated, while negative reviews are addressed professionally and resolved. Encouraging satisfied customers to leave reviews can also help boost a business’s reputation.

 

Benefits of Online Reputation Management

Implementing a robust online reputation management strategy offers numerous benefits for businesses. Here are a few key advantages:

 

Increased Trust and Credibility: A positive online reputation helps establish trust and credibility with customers, partners, and stakeholders. It creates a favorable perception of the business, making it more likely for customers to choose its products or services.

 

Competitive Advantage: A strong online reputation can differentiate a business from its competitors in today’s competitive market. Positive reviews, ratings, and testimonials can sway potential customers to choose one business over another.

 

Better Customer Relationships: ORM allows businesses to actively engage with their customers, addressing their concerns and resolving issues promptly. This fosters better customer relationships and increases customer loyalty.

 

Crisis Management: In a PR crisis or negative publicity, having an established ORM strategy can help businesses effectively manage the situation. Swift action and transparent communication can help minimize the impact of negative incidents on a business’s reputation.

 

The Importance of ORM in Businesses

Trust and Credibility: A strong online reputation helps businesses establish trust and credibility with their target audience. Positive reviews and testimonials from satisfied customers can significantly influence potential customers’ decision-making process.

 

Brand Image and Perception: How a brand is perceived online greatly affects its image. ORM allows businesses to control and shape this perception by promptly addressing negative reviews and feedback, highlighting positive customer experiences, and engaging in proactive reputation-building activities.

 

Customer Acquisition and Retention: A positive online reputation attracts new customers and encourages repeat business. Customers are more likely to choose a brand with a good reputation as they perceive it as a safer and more reliable choice.

 

Crisis Management: ORM plays a vital role in mitigating the impact of potential crises. By actively monitoring and responding to negative feedback or misinformation, businesses can prevent a crisis from escalating and protect their reputation.

 

Effective Online Reputation Management Strategies

Monitor Online Conversations: Utilize monitoring tools and services to keep track of online mentions, reviews, and social media conversations related to your brand. This allows you to address any negative sentiment or issues that arise promptly.

 

Engage with Your Audience: Actively engage with customers on social media platforms, review websites, and other online channels. Respond to both positive and negative feedback professionally and empathetically, showing that you value your customers’ opinions.

 

Provide Exceptional Customer Service: Delivering outstanding customer service is crucial for maintaining a positive reputation. Ensure your customer service team is well-trained and responsive, promptly and effectively addressing customer concerns.

 

Encourage and Manage Online Reviews: Actively encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or industry-specific review websites. Address negative reviews by offering solutions or explanations, demonstrating your commitment to resolving issues.

 

Create and Share Positive Content: Regularly create high-quality content showcasing your brand’s values, expertise, and positive customer experiences. This helps to establish a positive online presence and push down negative search results.

 

Monitor and Address Fake News or Misinformation: In the era of fake news, monitoring and addressing any false information that could harm your brand’s reputation is essential. Respond promptly with accurate information and consider legal action if necessary.

 

Conclusion

In today’s digitally connected world, online reputation management has become an indispensable part of running a successful business. A positive online reputation builds trust, enhances brand image, and contributes to customer acquisition and retention. 

 

Businesses can safeguard their reputation and thrive in the competitive digital landscape by implementing effective ORM strategies, such as monitoring online conversations, engaging with the audience, providing exceptional customer service, and managing online reviews. Remember, a strong online reputation is an investment in long-term success.

12/05/2023
Mr. Mrityunjay Ojha

7 Mins to Read

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8 App Store Optimization (ASO) Strategies 2023

Posted on by Mr. Mrityunjay Ojha

Mobile applications have become integral to our lives in today’s digital age. With millions of apps available in various app stores, app developers must ensure the apps they make stand out. This is where 8 App Store Optimization (ASO) Strategies come into play. ASO is the process of optimizing mobile apps to increase their visibility, improve rankings, and drive more downloads. 

 

Not only does App Store Optimization (ASO) rank you high in App Store search results, but it also focuses on App Store click-through rates (CTRs). 

 

In this blog post, we will explore some effective ASO strategies that can help you maximize your app’s success in 2023.

 

The Importance of ASO

App store optimization is a must-have for any mobile marketing strategy. It helps you determine your potential customers and makes your app more visible on popular app markets like Apple’s App Store and Google Play. It’s a great way for app developers to reach their target audience by boosting their app’s ranking and running updates. 

 

Plus, it’s super cost-effective, so it’s a popular choice for mobile marketers. So why is app store optimization so important for developers and business owners? Because it has a direct impact on your app’s success, especially in today’s competitive mobile marketing market.

 

SEO vs ASO

SEO vs ASO Image Infographic

ASO Best Practices 

App Store Optimization (ASO) is integral to your mobile marketing plan. It involves analyzing competitor metrics, utilizing the correct keyword research tools to optimize your campaigns, and optimizing all page elements for conversion.

 

Following these best 8 practices for app store optimization in 2023 will help your app stand out and get more installs.

 

Conduct Thorough Keyword Research

Mobile & App Purchase Frequency Survey

Keywords, such as Search Engine Optimization (SEO), are essential to marketing. They are used to discover apps in app markets. To determine if an app is currently popular in terms of keywords or keyword phrases, it is recommended to use the search engine’s first results pages (SERPs).

The goal is to provide a comprehensive list of keywords that can be used to improve the listing of an app store. All app listing components in the app store have an impact on ASO. Fiksu’s research suggests that inserting specific keywords into an app’s title and description can increase up to 80-100 spots or 10-20 positions.

 

Use relevant app titles and descriptions

When creating an app title, consider the keywords most relevant to the product or service you’re selling. Find out what terms people are searching for in app stores and use them in your title.

 

Don’t forget to include key phrases that are relevant to your app in the description. It’s important to keep the description accurate and concise and avoid keyword stuffing, as this can negatively impact your rankings. Include relevant keywords to enhance its visibility and appeal to potential users. 

 

Similarly, leverage the app subtitle field to provide additional context and highlight unique selling points. A compelling title and subtitle combination can significantly impact your app’s click-through rate (CTR) and conversion rate.

 

Create an Engaging App Description

Your app’s description serves as a marketing pitch to potential users. Craft a compelling and concise description that conveys the app’s features, benefits, and value proposition. Highlight unique features, testimonials, awards, or any relevant achievements. Break the description into small, scannable paragraphs and use bullet points to make it easy to read. Remember to include relevant keywords naturally throughout the description to improve its visibility in app store searches.

 

Product Page Optimization

Custom Product Pages are a great way for app marketers to show off different aspects of their mobile app. You can use this tool to show off specific features of your app within the App Store product page version. The advantages of using these pages are obvious, but app marketers should not overlook them. People who use mobile apps aren’t all the same. They’re a mix of different interests. App marketers need to be able to reach out to these people, speak their language, and connect with them effectively. A Custom Product Page is a great way to do this.

 

Eye-Catching App Icons and Screenshots

Visual appeal plays a crucial role in attracting users’ attention. Design an eye-catching app icon that stands out among competitors. Your app icon should be simple, distinctive, and representative of your brand. Additionally, create high-quality screenshots that showcase the app’s key features and user interface. Add text or visual cues to highlight unique selling points and benefits. These visuals should entice users to click and explore your app further.

 

A/B Testing in App Stores

A/B testing is one of the most important skills ASO professionals must possess to achieve higher conversion rates and app downloads. It is an integral part of app marketing and the best way to continually improve your app store listings based on real-world user behavior.

 

Gather Positive App Reviews and Ratings

App reviews and ratings provide social proof and influence user decisions. Encourage users to rate and review your app by integrating review prompts within the app. Respond to user feedback promptly and courteously to foster a positive user experience. Additionally, reach out to satisfied users, asking them to share their positive experiences through app store reviews. Higher ratings and positive reviews can boost your app’s credibility, increase rankings, and attract new users.

 

Localize Your App

The global app market is vast and diverse. Consider localizing your app to tap into different markets and reach a wider audience. Translate your app’s title, description, and keywords into multiple languages to improve discoverability and engagement. Understand your target markets’ cultural nuances and preferences and adapt your app’s content accordingly. Localizing your app can lead to increased downloads and user engagement in various regions worldwide.

 

Wrapping Up

In conclusion, App Store Optimization (ASO) plays a vital role in the success of mobile applications in 2023. With the increasing competition in app stores, implementing effective ASO strategies is crucial for developers and business owners. In today’s competitive mobile market, implementing effective ASO strategies is essential to stand out from the crowd and achieve app success.

 

ASO helps improve visibility, rankings, and click-through rates, ultimately driving more downloads. By following the best practices mentioned above, developers can significantly enhance their app’s visibility, attract the target audience, and increase conversions. By incorporating these ASO best practices, app developers can maximize their app’s potential and succeed in the highly competitive mobile market of 2023.

 

10/05/2023
Mr. Mrityunjay Ojha

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How to Increase Your Push Notification CTR

Posted on by Mr. Mrityunjay Ojha

If you’ve been reading up on web push notifications lately, you know businesses are jumping on this type of marketing to get their users’ attention. It’s no surprise since almost 80% of desktop and 50% of mobile web traffic now support web push notifications.

So, it’s no surprise that web push notifications are getting a lot of attention. But, like any marketing tactic, if you’re not getting people to click, it’s probably not working. If you’re having trouble getting people to click on your notifications or just looking for ways to improve your click-through rate, here are some tips to help.

Ways to Increase Your Push Notification CTR

Opt-in Choice

Push notifications have an average of 90% open rate, which can help boost conversions for your website. To make it work, you must give your visitors the option to opt-in at the start. This is important because if they click on a message and don’t find it useful, they’ll be more likely to opt out later.

 

Personalization

Personalization can have a significant impact on your open rate and click-through rate. Incorporate humor or emojis to make your customers feel like they are receiving a message from a trusted friend (if this makes sense in the context of the message). When the context is appropriate, your target audience will be more attentive and more likely to respond to your notification messages.

 

Flash Sales

Flash sales messages are a great way to get people to buy right away. They create a sense of urgency and excitement in users, which leads to a higher click-through rate. Send out push notifications with time-sensitive offers that get people to make a purchase right away. Plus, you can add discounts and cashback to make it even more effective.

 

Cart Abandonment Notifications

Did you know that over 75% of e-commerce carts never see a thank you page? On average, cart abandonment leads to $4 trillion in lost revenue every year.

 

Why do people abandon their carts? There are many reasons why people abandon their carts, but the most common one is because they don’t know where their cart is. Remind them about their cart status via a push notification for your website.

 

Use push messaging to create a sense of urgency and encourage them to return and complete their purchase process as soon as possible.

Urgency

Urgency is one of the most powerful motivators for push notification CTR. When they receive a push notification that shows the urgency, they’ll click on it to see what they missed out on. This will boost your Push Notification CTR.

 

Product Back in Stock

On many eCommerce platforms like Amazon, when a user is on the purchasing page, and the product is unavailable, a push notification is displayed indicating that Amazon will notify the user when the product is available again. This provides the user with a sense of trust and dependability, while also providing them with a sense of ease and satisfaction.

 

Occasion-based Notifications

People usually like to spend more generously on presents for their loved ones around the holidays. For any e-commerce business, this is the perfect time to encourage users to update their wardrobes with web push notifications to enjoy all the new season arrivals.

 

Get your users to update their wardrobes and attract them with promotions and discounts. Use the following alerts:

  • Celebrating birthdays/anniversaries
  • End-of-season sale
  • Summer/Winter collection alert
  • Discount on daily use & other products
  • Offers on daily use & other products

 

Scarcity

When something is limited, everyone wants a piece of it. Make your push notification feel like it’s limited. The subscriber won’t want to miss something so valuable, and they’ll click your notification. Not only will this boost your push notification CTR, but it’ll also boost conversion.

 

Emojis 

Nowadays, it’s hard to think of a chat conversation that doesn’t include emojis. People have gotten used to them, and sometimes messages that don’t have emojis are seen as negative. So, why not incorporate these habits into your ads?

Emojis are a great way to add good vibes to your message. Not only that but with the vivid detail, users will be more likely to click on your ad.

Conclusion

In conclusion, Push notifications are a powerful way to engage your customers and boost sales. But they won’t work if you don’t have a well-thought-out plan. By following the tips and best practices outlined in this blog, you can improve your push notification CTR and drive more traffic and revenue to your website or app.

Remember to segment your audience, personalize your messages, use clear and compelling CTAs, and continuously analyze and optimize your campaigns for maximum effectiveness.

 

With these strategies in place, you can take your push notification campaigns to the next level and achieve your business goals.

05/05/2023
Mr. Mrityunjay Ojha

2 Mins to Read

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Google launches Passkeys to make passwords obsolete

Posted on by Mr. Mrityunjay Ojha

On World Password Day, Google announced the launch of Passkeys, which is a move towards a passwordless future. It is a new cryptographic key solution that aims to replace passwords and other sign-in systems. Passkeys will enable users to sign in to apps and websites using biometric authentication, such as fingerprints, Face ID, or a local PIN. In 2022, Google announced the technology and teamed up with the FIDO Alliance to provide a safer and more convenient alternative to traditional passwords and two-factor authentication methods. Apple has also introduced support for Passkeys with the launch of iOS 16.

 

Passkeys will offer a hassle-free sign-in experience for users, who will no longer need to remember long passwords for different accounts. The feature will be more resistant to online attacks like phishing and more secure than SMS one-time codes that can be intercepted by hackers. Passkeys will be synchronized across all devices running a user’s Google account through the cloud using cryptographic key pairs. The feature will be available alongside the password and 2FA login methods.

 

Amit Goel, Country Head – India, highlighted that this launch by Google will answer several security concerns and will also be a cost-effective solution. It will also be more convenient for consumers and companies. Passkeys will solve the problem of passwords being saved on different servers/platforms of companies, which can be stolen by hackers. Passkeys will be locked in one’s device, and biometrics are unique to every individual, making it a much more secure solution.

Passkeys Are the Future

In addition to being safer than passwords, passkeys also provide greater convenience because they work on almost all platforms and web browsers. The technology brings the authentication down to a device level, which is a much more secure option. Passkeys will be saved on the secure enclave of users’ phones, and every time they try to log in to any server or platform using their Google account, the passkey will be invoked, and they will be able to log in through their biometrics. The passkeys cannot be hacked, and there will be no threat of passkeys being stolen from servers as they are saved on the device itself.

 

Passkeys will be available for private Google account holders for now, and administrators will soon have the option to enable them for their end-users during sign-in for Google Workspace accounts. The launch of Passkeys by Google will answer several security concerns and provide a cost-effective and easier solution for consumers and companies.

28/04/2023
Mr. Mrityunjay Ojha

3 Mins to Read

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Ranking With Google News: Local News Systems Google Ranking Signal

Posted on by Mr. Mrityunjay Ojha

The Local News System (LNS) is a trigger-based ranking signal that, in some select cases, improves the ranking of selected news websites. An authoritative local news website is a website that may be a local news website but also has a high level of authority. Google introduced the Local Intent capture algorithm in 2012. 

 
There are two important points to discuss with Local News Systems. 

1. Authority

How does Google view “authority”?
To answer this question, we must understand another term, “hub pages.” Hub pages are pages that contain many other authoritative website links. Websites that receive backlinks from hub pages increase their authority.
So, if your site receives backlinks from several hub pages, it automatically increases its authority.

 

2. Local News

A local news website is a website that reports local news about a city, state, or even a specific region, sector, phase, or zone.
Local News systems only traffic to these highly authoritative local news websites.

 

Factors That Affect When Google Show Local News Pack

Google decides whether to display local news for a particular search term based on the following four criteria:

  • Search User’s History
  • Searched Phrase’s History
  • Search Language
  • Search Location

 

How To Optimize Your Website For Local News Systems?

Following are six easy steps to help you optimize your local news systems:
 

Make your site easy to browse

news sites collect all the info about all the cool stuff happening worldwide. It all adds up to thousands of pages that need to be sorted and organized. If it is not organized, visitors get lost, links don’t show up, the site doesn’t rank, and your employer hires a better SEO expert.

 

Optimize your site

On-page search engine optimization (SEO) for news sites is relatively simple. All that is required is high-quality content optimized for search engines and users.

 

Keep your site operational.

If you want your readers to stay updated on the hottest events in the world, your site has to run smoothly. Every error and every bug takes away from the user experience and makes your readers less likely to want to be your users.

 

Build relevant links

For those who own or work for news websites, it is essential to monitor the authority of their Local News Website and concentrate on increasing it. This can be achieved by obtaining Backlinks from websites that receive links from other authoritative websites.

 

Use social media

Do you know how hard it is to run a news site if you don’t post news on your social media channels? It doesn’t sound too good to be true, does it?
Social media platforms are extremely news-friendly. Combined with news portals, it’s almost always a win-win situation – especially with the owner’s support.

 

Get featured in Google News.

Ranking high in Google is already a huge victory. News articles may be granted an even greater honor: being featured in Google News. What makes it such a big deal? Simply the fact that Google News articles often appear in featured snippets and get over 450,000,000 visits per month.

 

Final Thoughts

To rank higher in the local news category, you must acquire/gain backlinks from hub pages where other reputable local news websites receive links. You must conduct competitor link analysis using any free/paid link analysis tool. You can also do it manually, requiring prior knowledge of Google search operators.

 

07/04/2023
Mr. Mrityunjay Ojha

5 Mins to Read

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Google’s March 2023 Broad Core Update

Posted on by Mr. Mrityunjay Ojha

On March 15th, Google Search released its first core update of the year, a comprehensive core update for March 2023. Rollout could take up to two weeks, according to Google.

The March 2023 Core Update will target all content types in all regions and languages ​​to promote or reward high-quality websites. According to Google, nothing in this (or any other) core update targets specific pages or websites.

Google announces 2023 core update

Instead, this change is intended to improve how the system evaluates content overall. These changes will allow some pages that previously paid less to perform better in search results.

 

Some experts speculate that the update will cause most problems to the black hat SEO community, which uses tactics that go against Google’s policy to rank higher in search results. 

How does the update impact marketers?

There isn’t much information about this core update. It may take several weeks to see the full impact as Google’s crawlers index and re-rank web pages.

 

Google will update the ranking update history page with more information, once the implementation is done.

 

Some online SEOs have reported changes with the update, such as declining traffic and weak keyword positioning. Others have reported increased traffic, but some say it’s too early to tell

Crucial things to keep in mind

Following are some key points to keep in mind:

 

Time is of the Essence: The effects of core algorithm updates are not felt immediately. It can take days or weeks for Google’s crawlers to index and re-rank the web.

 

Track the Numbers: Keep track of your site’s organic search traffic and keyword rankings. These metrics help you assess the updates’ impact and identify improvement areas.

 

Quality is King: These updates aim to provide better search results. This means consistently creating valuable content that meets the needs of your target audience. Pay attention to the details.

 

Remember The Fine Details: Technical aspects of a website, such as a website speed, mobile compatibility, and proper indexing, play a large role in determining overall rankings. Give them the attention they deserve.

What can SEO practitioners do?

Some changes from this core update may be temporary and will be reverted once the update is fully implemented. However, pages that are constantly changing may need to be adapted.

While it’s too early to determine the lasting impact of this update, marketers can monitor the site closely and follow her four-step action plan below. 

 

Closely Monitor Your Site’s Metrics

Keep an eye on the performance. Do you see any changes in site visitors, sessions, time spent on site, keyword positioning, etc.?

You should monitor these numbers carefully. In particular, please be careful until the end of March, when the update will be completed. 

 

Perform a Website or Content Audit

If you find a drop, you should run a content check. See which pages are most affected and what kind of searches are being performed.

Compare your content with your competitors. For example, content that ranks higher than your own in an exact match search may provide direct (rather than indirect) knowledge about the topic. 

 

Focus on Quality, Valuable Content

It’s no secret that Google values ​​quality content. E-A-T (Expertise, Authority, Trustworthiness) has been important in ranking content on Google’s search engine result pages for years.

 

Optimize Technical SEO

When ranking, Google also considers the technical aspects of websites, such as Website structure, loading speed and mobile optimization.

Now is the ideal time to focus on and address these areas where user experience can be prioritized. A technical SEO checklist might include the following: 

 

  • Check the website loading speed
  • Identify and fix broken links
  • Find and fix crawl errors
  • Make sure your website is mobile friendly
  • Find and fix orphaned pages
  • Add structured data 

Final thoughts

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If you’ve noticed a drop in traffic or rankings since Google’s latest algorithm update, don’t wait for things to improve on their own. Instead, build a technically sound website with quality content and a great user experience.

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